August 2007
You are currently browsing the articles from Advertise My Business written in the month of August 2007.
Learn how to write a press release and avoid expensive advertising as you grow your business.
A full page ad in an industry journal can cost almost $6.000. But there is a way to use the same publications to to promote your business free of charge.
Journalists want a need one key thing. NEWS! Theyll gladly write about you or your business provided you know what to feed them and do it in the right way.
This is a great way to promote your business FREE.
How can you make the most of the media? Learn how to write a press release and submit it correctly to the journalists so that it gets read and published. Remember journalists have an in-satiable appetite for news. So give them news.
News is central to journalism.
What makes news.
1 Significance ?anything which will affect readers lives.
2 Drama ?accidents, disease outbreaks, armed actions.
3 Pop ?sex, scandal.
4 Surprise ?anything that surprises.
5 Proximity ?anything dramatic which relates to a person or place.
6 Scale ?job boost, 6,000 new jobs.
7 Money ?lottery winner nets $30million
8 Elite issues ?President, Royalty, Film Stars.
9 Vogue issues ?fashionable persons.
10 Big guys v Little guys ?pensioner defeats government.
11 Death and destruction ?tsunami/earthquake.
12 Negative ?as above.
13 New ?if its new its news.
How to write news.
* What happened.
* How it happened.
* Amplify
* Tie up loose ends.
How to write a press release.
1 Date ?top left hand corner, says it new.
2 Headline ?make as newsy?as possible ?get your USP in.
3 Para 1 - who, what, when and where, why its important.
4 Para 2 - expand on para 1. Dont stray.
5 Quote ?From someone in authority who is independent.
6 Offer FREE fact sheet.
7 Full contact details, including home contact ?they work all hours!
8 Notes for editors, facts and background on the story, you or your company/business.
If issuing paper make the press release easy to read ?double space.
Follow these guide lines and you should not go too far wrong. Remember you are getting free publicity and they always need news. So its worth persevering and learning how to write a press release.
You can see more on How To Issue and Construct Press Releases at http://www.be-your-own-business-expert.com/Press_Release.html
Article by Michael Harrison, Author, Publisher and Business Consultant. Learn from an expert: Go to: http://www.be-your-own-business-expert.com/
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Banner Stand ExhibitsBanner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores ?just about anywhere the potential customer can be attracted by high wattage graphics.The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds […]
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Why Should You Use Google Ads on Your Website?If you are interested in earning income from your website, should you consider using the Google AdSense program to place targeted ads on your web pages? When I first considered this idea, I wasnt sure if it was right for me. You see, I have a number of websites that promote affiliate links […]
Generate Millions of Advertising Impressions and Drive Your Business Forward!What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential […]
Written by info on August 25th, 2007 with comments disabled.
Read more articles on Advertise My Business.
No Teletrack Payday Loans
The sinage marketplace is competitive! Consequently, some companies are going to focus on price and neglect quality. To complicate the situation, companies that produce stock vinyl banner material offer a bevy of different materials based on weights/thickness, color, reflective properties, ink absorption properties, etc. Take a gander at just one description of one type of banner from a leading manufacturers website: http://www.averygraphics.com/pls/avery/avery_ext_util.display?p_name=JUPITER_13_OZ_BANNER.PDF
It is not surprising that consumers get overwhelmed (sign makers too).
I will try to keep things simple and cut to the chase. The consumer needs to weigh price versus use. For example, if you are looking for an indoor banner, keep the weight to 10 oz. I also recommend hems (sewing the banner so it will be reinforced) and grommets (metal rings placed about every two feet on the banner ?usually only on the top and bottom) to make sure the banner is supported sufficiently when hung. But there are caveats. I know some business men and women that use their company trade show banner over and over again as needed. In this case, a 10 oz banner will not be able to handle the continuous wear and tear resulting from rolling it up, packing, etc. I strongly recommend a 13 oz banner for these situations.
Outdoor banners must contend with the elements. Not only does this include storms but also the everyday pounding from the sun and wind. Different parts of the country have different variations in the elements which must be considered. The sign industry was booming here in Florida after the 2004 hurricane season. The only common sense thing to do when a hurricane is approaching is to take your outdoor banner down! Make contingency plans to be able to take your banner down quickly and easily when any major storm is approaching (I suggest twine on the four corners or rope on the top and bottom so the sign can be untied quickly).
For most purposes, a 13 oz banner will do fine for outdoor use, but make sure it has hems (double hem) and grommets. If it is digitally printed, you may want to have the sign laminated. If cheap inks are used, their life expectancy will be diminished substantially. Make sure your sign company uses top quality UV inks. You can generally expect 2 to 3 years from digitally printed signs without lamination and an additional 2 to 3 years with lamination. The sun is the enemy here and inks will eventually fade. Lamination helps protect the fading.
If you are in a traditionally windy area (e.g., Chicago or the northwest) or you have an exceptionally large banner (greater than 10 sq. ft.) you have to consider wind vents (flaps) or mesh (tiny holes in the vinyl). I once refused to sell a 3?x 20?street banner to a customer who insisted on buying the sign without wind vents, because I knew it would not handle even brisk breezes.
Finally, it seems that many sign companies will do a double sided banner on any material. But this is not fair to the consumer. Only 16 oz banner material is thick enough (and opaque enough) to prevent the sun from shining through it. If the sun shines through a banner, the other side can be seen and the banner message is lost in the sun. I cant tell you how many banners I have seen where the sun shines through them. Most consumers dont understand and go for the lower price. I refuse to print a double sided outdoor banner on anything but 16 oz and above and your sign company should too.
Written by: Tony Nagy
Email: info@designasign.biz
To learn more about Magnetic signs and other types of signs please visit http://designasign.blogspot.com/ to purchase Magnets, Vinyl and just about every type of sign imaginable visit http://www.designasign.biz
Advertising Made Easy, and Cost EffectiveAdvertising made easy, and your wallet will love it too!In today’s market, anyone in business knows that advertising is the backbone to the success, and without it, you are “dead in the water”. Even with the greatest product on the planet, a product that you know everyone needs and wants. Without advertising, it’s just […]
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Banner Stand ExhibitsBanner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores ?just about anywhere the potential customer can be attracted by high wattage graphics.The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds […]
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50 Surefire Business Card TipsBusiness cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or […]
Written by info on August 24th, 2007 with comments disabled.
Read more articles on Advertise My Business.
No Teletrack Payday Loans
I got another one of those calls the other day…Can you make me a brochure?” Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it…everybody’s got one and no one uses it.
Your potential clients need an education. They need to know how you are different. (The typical tri-fold brochure simply confirms that you are the same.)
Every small business should create the following pieces of information and format them in a way that allows them be printed inexpensively and updated often. I like to call this approach, the Marketing Kit. Your marketing kit starts with several professionally printed pieces that are the framework for up to 10 or 12 different educational documents. The core components are:
1. A pocket folder - A multi-use workhorse, this piece alone, if designed well, can send the message that you are in business to stay. (This one will cost a little but it has many uses)
2. A marketing template - This should be a professionally printed piece that carries your logo and contact information but is different than your letterhead. This is the base piece then for the following pages that insert into your pocket folder. Your actual marketing files can be MSWord type documents that are laser printed. This gives you the ability to change and update your content and also allows you to tailor your marketing kit content to specific prospects.
Some combination of the following pages should be created for your marketing kit.
+ The Difference Page - Hit them with how you are different and shower them with benefits of doing business with you. Don’t tell them what you do. I like to keep this one to the top 3 or 4 things that you do that your target market will value. Think benefits that are unique
+ A list of services - Okay, now tell them what you do or what you offer.
+ Case Studies - Pick representative clients or industries and outline how your product or service solved someone else’s challenge. People learn in different ways and case studies allow them to see themselves getting relief. I think this format works well. State the situation, the problem, your solution, the result. Over time you can collect more and more of these and draw upon the ones that fit an industry or problem that in relevant to your prospect.
+ Testimonials - Get quotes from real live clients and create a page titled - “See what others have to say about us.” These quotes can be some of the strongest selling tools you have. New technologies make it easy to create audio and video testimonials too.
+ Process Description - Show them how you do what you do. Create detailed checklist and flow charts that show them how you keep your promise. In many cases you have these anyway but by making them part of your marketing you can demonstrate how much more professional your organization is. These also help you justify why you charge a premium for your services. Many people underestimate how much really goes into delivering a quality product or service. So show them.
+ Your Story - Many companies have interesting or even gut wrenching histories. Tell them your story in an open, honest, and entertaining way and you will win their hearts as well as their heads.
All of the above pieces can, in many cases, be word processed files that are laser printed onto the template I described above. You can learn even more about how to use this unique tool here
This format allow for very inexpensive printing and a great deal of flexibility when you need to update, change or even personalize your magnificent marketing materials.
Want to quickly create your own magnificent marketing materials. Join me as I coach up to 10 other small business owners through the process of creating marketing materials that educate and sell. Once a week for 4 weeks we will meet via teleconference to create and critique your written marketing kit content based on the above article. Each participant will also receive a workbook, feedback and real-life example marketing kits produced by John Jantsch for his clients. Find out more by sending an email to http://www.ezinearticles.com/mailto:john@ducttapemarketing.com?subject=Marketing_Kit
Copyright 2004 John Jantsch
About The Author
John Jantsch is a marketing coach and creator of the Duct Tape Marketing System. You can get more information about the Duct Tape System and download your free copy of How To Create the Ultimate Small Business Marketing System in 7 Simple Steps?by visiting http://www.DuctTapeMarketing.com.
Building Business With Free Online Classified AdsOne time sellers and long term sellers can cash in on the advantages of free online classifieds. Despite the service is given to you free of cost, free online classifieds ad websites offer great service in helping you sell your products.Free online classifieds websites generally are of two kinds ?some have an option for upgrading […]
Why Should You Use Google Ads on Your Website?If you are interested in earning income from your website, should you consider using the Google AdSense program to place targeted ads on your web pages? When I first considered this idea, I wasnt sure if it was right for me. You see, I have a number of websites that promote affiliate links […]
50 Surefire Business Card TipsBusiness cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or […]
Banner Stand ExhibitsBanner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores ?just about anywhere the potential customer can be attracted by high wattage graphics.The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds […]
Advertising Made Easy, and Cost EffectiveAdvertising made easy, and your wallet will love it too!In today’s market, anyone in business knows that advertising is the backbone to the success, and without it, you are “dead in the water”. Even with the greatest product on the planet, a product that you know everyone needs and wants. Without advertising, it’s just […]
Written by info on August 24th, 2007 with comments disabled.
Read more articles on Advertise My Business.
“Do we need to cast a voice-over talent for this project?”
That’s a valid question any producer might ask when creating an advertisement, corporate audio-video presentation, video game, etc. Of course, the answer depends on what elements the producer and client feel will best communicate with the audience.
For a radio ad, a fully sung jingle with no voice-over could work best. A TV spot or corporate narration might be most effective using scrolling graphic and text, again without an announcer. But very soon producers could be pondering whether their productions need a voice over talent for a more disturbing reason. Vocal utterances produced by air passing through folds of tissue and formed by lips, teeth, and tongue may, simply put, become obsolete. Yes, the “virtual voice talent” may very well become a reality.
Welcome to the Machine
In the May 2004 issue of Mix Magazine, in two separate articles, Stephen St. Croix and Paul D. Lehrman relate their experiences with a new piece of software ominously named “Vocaloid.” This little computer-coded wonder is a speech synthesizer that’s being used to synthesize background vocals on actual recordings that are being sold to the public–background vocals so good, you’d be hard-pressed to recognize they’re fake singers. Now, considering the dubious singing talents of many of our current pop stars, maybe a Vocaloid virtual diva named Britney isn’t too far-fetched. Audio manipulation, including pitch correction, equalization, compression, reverb, have been used for decades to save the bacon of many a pop star’s performance in-studio or on stage. Technically, it’s just a short step from this point to a “singer in a box.”
In fact, in the letters section of the July 2004 issue of Mix Magazine a person identified only as “BC,” referring to the St. Croix and Lehrman articles, boasted that he’s created a “band” called The Bots, “…created wholly from speech synthesizers and 3-D graphics.” BC further states, “I use Vocaloid among a variety of other speech synths to make it more into an ensemble. The Bots have released two CDs, a ‘record deal’ with Magnatune, and a second video in the works. It’s been a long and painful ordeal, but I’ve finally gotten them to the point where they seem as real as any other band out there–except no live concerts.”
I’ve Gotta Sing
And that’s the crux of the matter. The appeal of virtual entertainers probably will be quite limited–at least for the foreseeable future–because they can’t tour, do drugs, get into fights, sue their record labels, promote world peace, raise money for charity, or do anything live flesh and blood performers can do. We, the audience, love the performer as much as the performer’s music. And, in this case, that’s a good thing. Tony Bennett, the White Stripes, Diana Krall, Toby Keith, Frederica von Stade, and all of the American Idol wannabes are quite safe from Vocaloid elimination.
Speak Now of Forever Hold Your Peace
But voice over talents may not be so lucky. Voice talents are not seen. They don’t have adoring fans, except their moms and, maybe, a few other voice-over talents. They perform in short increments: 30 seconds, 60 seconds, a 30 minute narration on how to make a million in real estate. If speech synthesis has reached a point of sophistication sufficient enough to create virtual singers, what’s to prevent a software genius from developing a program to replace voice talent? Write the program.
Sample 300 to 500 voices, male and female, each with unique characteristics, incorporate them into the software and, voila, Instant Announcer in a Box. Just load your script text into the program, which converts the text to perfectly uttered speech. No retakes. With a few clicks of the mouse to tweak inflection, emphasis, pacing, dynamics, etc. to polish the natural feel of the voice-over and you’re done.
Far-fetched? If entertainment’s got a virtual band call The Bots, why can’t advertising and marketing have its own virtual Don Pardo?
Well, it seems maybe they can…
Peter Drew
Peter Drew, a freelance voice-over talent and copywriter/producer with decades of experience, is heard on radio and television stations, corporate presentations, web sites, and messages-on-hold across America and countries around the world. To send an email regarding this article, please visit Peter Drew Voiceovers at http://www.peterdrewvo.com/
Advertising InsertsOne of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. […]
Promote yourself on radio for freeUnless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I […]
Banner Stand ExhibitsBanner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores ?just about anywhere the potential customer can be attracted by high wattage graphics.The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds […]
Why Should You Use Google Ads on Your Website?If you are interested in earning income from your website, should you consider using the Google AdSense program to place targeted ads on your web pages? When I first considered this idea, I wasnt sure if it was right for me. You see, I have a number of websites that promote affiliate links […]
Building Business With Free Online Classified AdsOne time sellers and long term sellers can cash in on the advantages of free online classifieds. Despite the service is given to you free of cost, free online classifieds ad websites offer great service in helping you sell your products.Free online classifieds websites generally are of two kinds ?some have an option for upgrading […]
Written by info on August 23rd, 2007 with comments disabled.
Read more articles on Advertise My Business.
Choosing a Classified Website and creating your advertisements.
The internet has opened a vast number of doors for people to market their products and services. Becoming self-employed and obtaining a national or global audience has never been easier. Many of these quality Classified Websites will provide Entrepreneurs with their own storefront. In addition, their is no or little programming knowledge required for a Website, as the administrator of the Classifieds Website will ensure modern and enhanced features, for consumers to find and purchase products or services. However, there are a few elements to familiarize yourself with, prior to deciding where you want to advertise.
Free Classified Ads
If you scout the Internet, you will find a variety of Websites that are promoting, “Free Classified Ads”. Many advertisers will rush in and take advantage of these offers, without investigation. However, you should use caution when dealing with these types of Websites. If they do not provide a Privacy Policy, avoid them all together.
Always remember, maintaining a Website has a price. If they are not selling their advertisement space, another method is being used to generate income.
A common practice is the sale of E-mail addresses. In an online report by Tim Williams (Technical Services Specialist University of Arizona’s Steward Observatory [http://www.u.arizona.edu/~trw/spam/]), describing how spammers obtain Email addresses, he found, “Many sites, when the dot-bomb implosion hit, realized a list of email address was an asset to be sold. The people buying didn’t care if you only opted in one site they had your address used it and probably sold it off again”. There is a big market for Email addresses. The value of an E-mail address rose significantly with the new legislation that enforced the, “Can-Spam Act”. By opting in to a Website, and providing your E-mail address, you are opening the doors for E-mail Advertisers to safely market your address.
There are some Free Classified Websites that are legitimate. Some sites may advertise, “Free Classifieds,” but charge for extended time-frames of the advertisements run. For example, an advertisement that will run for one week is free. In contrast, an advertisement that runs for one month has a fee. In addition, some free classified Websites may charge a fee for additional features. This may include Featured Advertisements, Bold Text, Placing your advertisement above all others within a category.
In any case, look for a Privacy Policy. Ensure that Website clearly states they will not sell, trade, or share your registration information.
Features to look for in a Classified Website
When choosing a Classified Website to utilize, take a look at some of the features they offer. A good advertising venue should focus on consumer friendliness. Navigation should be clear and simple for the consumer. They should offer features that help consumers shop and compare. This is what will make consumers comeback to the resource for their shopping needs.
Here are some basic features to look for:
Classified Search Engine: While some people enjoy shopping through the variety of Classified Ads, others want a Search Engine that will filter out the ads that are not of interest to them. The site should offer a search engine, and an advanced search engine that allows consumers to sort ads by item specific information. For example, a consumer should be able to shop for cars by the Manufacture, model, location, price range, Mileage, and other details related to the car they want.
Classified Watch List’s: Watch Lists are a newer feature that will automatically notify a consumer when an item is advertised on the Website. This feature ensures that advertisements are targeted to consumers that are interested in the offering you have. In addition, it informs the consumer without the need to continually browse the internet.
Simple Navigation: The consumer side of the Website should have clear and central navigation. If a consumer needs to pass through several pages before seeing items for sale, avoid the site. Consumers will not enjoy having to click on a variety of links to find offerings. Classification of the items listed on the Website should be easy and direct.
Target Audience: The Website you are advertising has a Target Audience. If you are advertising something in England, it would not be practical to place the advertisement on a Classified Website for the United States. This will hold true for other countries that speak similar languages.
Other Content: In addition to a Classified Marketplace, Websites need to offer additional content to ensure that users enjoy the Website. Content is what keeps people coming back, or draws people to a Website.
Writing your Classified Ad
What many may consider the most important part of advertising is writing an effective ad. The information that you provide in your classified ad may be the deciding factor if it is successful or a, “bomb”.
Create a variety of advertisements that utilize various approaches. Be prepared to revise your content on occasion. This ensures that you are demonstrating different aspects of your offering. In addition, you can promote your offering from different angles, to see what will achieve the best results.
Choosing the angle of your advertising may vary, depending on what you are offering. Writing a Classified Ad is not much different than writing an essay, with the exception of a literary work. There are three general angles that you should consider using to promote your offering. These are Expressive ads, Persuasive ads, and Informative Ads. However, you should always implement a call to action regardless of the angle you choose. Additionally, it may not be a good idea to mix any of the three angles. This is because advertisements need to have focus and be concise.
Here are definitions and examples for the different types of advertising:
Writing an Expressive Classified Ad
An expressive advertisement is very personal. Expressive ads may be a good idea for a small scale business, wanting to utilize a personal approach. When taking an expressive approach, think of writing an excerpt of the day in a journal. As the writer of the advertisement, you want to express your personal feelings, thoughts, or opinions related to the offerings. For example, a Business Opportunity may be advertised as, “I made over $100,000.00 in one year. I cannot believe how easy it was”. This eliminates the need to use examples or testimonials, as the author becomes the example.
Writing a Persuasive Classified Ad
A persuasive advertisement is used to convince the reader or change their opinion. To be successful with a persuasive classified ad, the writer needs to have a firm, direct, and clear point. The goal is to evoke a reaction that causes the reader to have the same point-of-view as the Author. A very common form of advertising, that uses a Persuasive approach, is the Governments, “Register to Vote,” Campaigns. They are generally direct and to the point. They provide a concise reason why you should register to vote, “Make your voice heard”. By pointing out a simple benefit, they are achieving the task of the persuasive advertisement, getting unregistered citizens to register.
Writing an Informative Classified Ad
Informative advertising provides information to the readers and generally explains what is being offered. When constructing such an advertisement, the author should demonstrate observations, ideas, facts, statistics, or research data. This is becoming very common on the internet, as more people are becoming information hungry. Consumers want to know what they are buying. In addition, this is a wise choice, if consumers cannot physically see the item you are selling. An example of Informative Advertising is an Auto Manufactures advertisement for their vehicles (Not Dealerships). They generally print large advertisements that inform readers of the Vehicles Engine Horsepower, Torque, Maintenance Schedule, Improvements from prior models, available colors, Wheelbase, seating, trunk size, etc… All the information is based on facts and research. It allows consumers to compare their vehicles to similar Auto Models, without taking a test drive.
Headlines and Body of your Classified Advertisements
Headlines are often referred to as titles, and are very important in catching the readers?eye. Headlines should always be typed in capital letters. In addition, use simple name recognition techniques. For example, if you are advertising a Car for Sale, input the Make and Model for the headline. In contrast, if you are selling Real Estate, you should use the street and Town the property is located.
Business advertisements should always use the name of the company. The more the name is seen, the better your Public Relations becomes.
Don’t overextend the headline. An example of an overextended headline is adding, Car for Sale,?when placing an advertisement under a, Cars for Sale,?category. This text is simply not needed, as the consumer is already aware that they are looking at, Cars for Sale?
Consider what you see from professional journalists that writes columns in a newspaper. Simple and Straight forward, inform the readers what the Classified Ad is promoting. They never mention the words that already are in the columns?header (Entertainment, Movies, Lifestyle, etc..).
The context or body of your classified is very important. First, the body of your advertisement needs to have proper grammar. Having a Classified advertisement with, “Typo’s,” gives a bad impression. Next, make sure the body is easy to read. This can be accomplished by using paragraphs with short sentences and avoiding all capital letters. Keep in mind, the body is not a headline; you already grabbed the consumers?attention, as they are reading your advertisement.
The goal should be to make it pleasant at this point. Finally, end the advertisement with a call to action. How does a consumer proceed to accept your offer? What is the next step they need to take? Use power phrases similar to, “Call Now for Further Details”.
Consider the season of your target audience (Dependent on the Offering). In the winter, people may have different motives than in the hot summer. In addition, take into consideration up-and-coming Holidays. Simply wishing a, “Merry Christmas,” will evoke warm emotions when people are reading your advertisements. This may help take away the Hard-sell frame of mind the consumer has, while reading your advertisements.
About The Author
Michael Medeiros is an Entrepreneur with a background in Business and Advertising. He works as a Part-Time Real Estate Agent for Century 21 Hearst Realty, in Turnersville NJ . Michael Medeiros is also the founder of Mjmls online classifieds www.mjmls.com
Advertising Made Easy, and Cost EffectiveAdvertising made easy, and your wallet will love it too!In today’s market, anyone in business knows that advertising is the backbone to the success, and without it, you are “dead in the water”. Even with the greatest product on the planet, a product that you know everyone needs and wants. Without advertising, it’s just […]
Generate Millions of Advertising Impressions and Drive Your Business Forward!What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential […]
Building Business With Free Online Classified AdsOne time sellers and long term sellers can cash in on the advantages of free online classifieds. Despite the service is given to you free of cost, free online classifieds ad websites offer great service in helping you sell your products.Free online classifieds websites generally are of two kinds ?some have an option for upgrading […]
Banner Stand ExhibitsBanner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores ?just about anywhere the potential customer can be attracted by high wattage graphics.The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds […]
Advertising InsertsOne of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. […]
Written by info on August 23rd, 2007 with comments disabled.
Read more articles on Advertise My Business.
One way to make extra money or start a business of your own is by placing advertising which will pay a good profit. Selling printed information by mail can br financially rewarding. Classified advertising is the cheapest way to get into Mail Order and it is often possible to raise a fortune from these small ads. Just check any large publication such as Popular Mechanics, for their classified advertising section and you can see yourself the many ads.
These small ads, running month after month would not be there if they were not profitable and making money. according to some of the promotional material being sent around the country, you could make up to $500.00 or possibly more by running the following classified ads over your name and address. They ask you to pick up a top national publication and test either one or both under “Money-Making Opportunities” headings and watch the dollars come in. I did not run any of these ads myself but was told they really are both profitable. Here are the programs and the advertisements:
“How would you like to receive $25 daily and keep all the money? For complete set-up rush $1 to (Your name and address)”
“$500 monthly, work at home, receive money daily. For complete set-up send $1 to (Your name and address here)”
You are supposed to fill orders you receive with a copy of this sheet you are now reading. Make photocopies or get a supply printed to send as needed.
There are other variations of this plan, but all serve the same purpose: to sell printed information to people who are interested in making some extra money. (they say it is truly possible to make money with this plan).
If you study the many classified ads in the big national publications, you may get a better idea of what the leading companies in Mail Order are doing. You will get a better idea of how classified advertising works. if you have limited capital, it would be wise to run your ads in smaller publications such as small newspapers, small Mail Order Publications and adsheets.
If you have sufficient capital, some good pulling national magazines or Tabloids are:
*Popular Mechanics *Money Making Opportunities *Salesman’s Opportunities *Specialty Salesman *Mechanics Illustrated *National Enquirer And many others to numerous to mention.
Many such magazines tabloids and other good publications are available at your local news stand, library or through Mail Order. Many of them require a copy of the material you are selling with your ad and reserve the right not to print certain ads they feel may be injurious to the public or the image of their publication
Yes! You can start your own advertising and mailing business at home and keep finances ahead of inflation but be sure you are involved in the kind of program that gives you a reasonable chance to be a winner.
You can get more nation wide advertising resources at huge discount rate by visiting http://www.best-internet-businesses.com
———————————————————
Julia Tang publishes Smart Online Business Tips, a fresh
and informative newsletter dedicated to supporting people
like you! To find out the best online business opportunities,
and to discover hundreds more proven and practical internet
marketing secrets, plus FREE internet marketing products
worth over $200, visit: http://www.best-internet-businesses.com
———————————————————-
Note: Feel free to publish it with the resource box and content unchanged
Advertising Made Easy, and Cost EffectiveAdvertising made easy, and your wallet will love it too!In today’s market, anyone in business knows that advertising is the backbone to the success, and without it, you are “dead in the water”. Even with the greatest product on the planet, a product that you know everyone needs and wants. Without advertising, it’s just […]
Where Should you Spend your Advertising Dollars?One of the most common questions people ask me is: Where should I spend my advertising dollars?? Their experience can typically be summed up as follows:I recently opened my business as an interior designer. I was so excited. But now ?two months later ?Im getting frustrated. I believe that my services […]
Advertising-The Best Marketing TipThe best marketing tip you will ever hear is to advertise your product or business. In fact, any marketing tip you hear or see will be related to some form of advertising. In this article, we will go over several marketing tips and the reason you should use them.One great marketing tip is […]
Building Business With Free Online Classified AdsOne time sellers and long term sellers can cash in on the advantages of free online classifieds. Despite the service is given to you free of cost, free online classifieds ad websites offer great service in helping you sell your products.Free online classifieds websites generally are of two kinds ?some have an option for upgrading […]
Advertising InsertsOne of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. […]
Written by info on August 23rd, 2007 with comments disabled.
Read more articles on Advertise My Business.
The content of advertising is basically the same
no matter what the media. It is good and it works,
or it is bad. Some TV ads are so clever people
tend to remember the cleverness and forget the
product.
Here are seven tips to help you create better ads.
Better ads for Newspaper, Radio, Billboards,
Cable, Yellow Pages, anything with your name on
it.
1. It’s Not About YOU. Sell the benefits. The
benefits of coming to your store or doing
business with you is what the customer wants,
They say “What’s In It For Me?” Your mug shot
on a 40 foot billboard can’t answer that
question.
2. Be Consistent Pick a theme and stick with it,
in all your print, radio and TV ads. Pick a look
and stick with it. Every ad builds on your
brand, don’t change the concept because YOU are
getting tired of it. The exposure level with
potential customers is much less than with you.
3. Sell Benefits not Features. Once you get the
customer in the door you can brag about the
features of your product or company, but lure
them there with a promise of a great benefit.
“Brushless Car Wash” is a feature “Cleaner than
new in two minutes” is a benefit.
4. Be Different. Check your Sunday paper to see
how many ads look alike. In the supermarket,
most mustard is in a yellow package, most Ginger
Ale has a green label. In advertising sameness
is suicide. Don’t look like or sound like your
competition.
5. Use a Great Headline “Jim’s Locksmith Shop” at
the top of an ad is NOT a powerful headline, or
a good opening for a radio ad. “We can Pick ANY
lock!” or “Locked out? We Can Get You Back IN”
are powerful and answer WIIFM (”What’s In It For
Me?”)
6. Make it Easy to Find You The best ads, in
print and in the air are directions, NOT
address. Pay attention to ads you see this week.
“809 Main” doesn’t say much, but “On Main Street
Downtown across from the firehouse” is a good as
a map. Note: If your advertising will cover
several communities (most do) be sure to include
your city or community. No need to use state.
“On Main Street in Downtown Smallville across
from the firehouse”
7. Avoid Phone Numbers With the exception of
Yellow Pages Advertising, where people are
looking for telephone numbers, most folks don’t
carry a pad in the car or keep one next to the
TV to jot down numbers. Remember how hard it
was to find something to write with when you
saw something on a TV news show that you
really wanted to call about? By the time you
found the pencil, it was gone. Same with
advertising. Focus on getting them to remember
your benefits and your name. Phone numbers are a
big NoNo.
To have the best advertising, YOU must become the
advertising expert. Advice from the person selling
advertising is usually best only for the media
being pitched and does not help you with the
others. Become an astute observer of others who
advertise and use the best elements you see.
?007 BIG Mike McDaniel is the Small Business Advertising Expert. Get BIG Mike’s Free Newsletter BIG Ideas for Small Business. Find hundreds advertising articles at Small Business Advertising Articles
Advertising Made Easy, and Cost EffectiveAdvertising made easy, and your wallet will love it too!In today’s market, anyone in business knows that advertising is the backbone to the success, and without it, you are “dead in the water”. Even with the greatest product on the planet, a product that you know everyone needs and wants. Without advertising, it’s just […]
Advertising-The Best Marketing TipThe best marketing tip you will ever hear is to advertise your product or business. In fact, any marketing tip you hear or see will be related to some form of advertising. In this article, we will go over several marketing tips and the reason you should use them.One great marketing tip is […]
Building Business With Free Online Classified AdsOne time sellers and long term sellers can cash in on the advantages of free online classifieds. Despite the service is given to you free of cost, free online classifieds ad websites offer great service in helping you sell your products.Free online classifieds websites generally are of two kinds ?some have an option for upgrading […]
Advertising InsertsOne of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. […]
50 Surefire Business Card TipsBusiness cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or […]
Written by info on August 23rd, 2007 with comments disabled.
Read more articles on Advertise My Business.
The worldwide banner stand industry is booming. Both indoors and out door banners are in great demand especially in the advertising world. A well-executed banner arranged in an attractive and interesting way, whether in a trade show exhibit, museum display, stage setting or retail store, is a sure way to drive the message home to the target audience.
Exhibit builders look for two criteria while sourcing banner displays- creativity and value addition. For example, a pole banner stand is sturdy, simple and easy to install. Installation can take about 5 minutes. Other than set up time, another valuable addition is flexibility to hide exhibition space such as graphics and literature that has to be stored. Some banner stands come with telescopic components allowing for compact packing and shipping. A variety of mount options include heavy duty, tripod and tubular are available according to the creativity of the user.
Graphics are another element of banner stands. Some companies have five colors; high-resolution printing that produces 1100 dots per inch on fabric. By using dye sublimation printing, this process provides a wider color spectrum for reproducing graphics. The adjunct industry of outdoor graphic printers is also booming thanks to the spiraling demand for outdoor banner stands.
The banner stand industry is faced with the realities of todays market conditions. For one, technology is changing fast. There is cut throat competition in the banner stand industry, so minor details and advanced innovations is key to leading the way the market regarding minor details and innovations. Innovation is key to big bucks in this effervescent market.
Banner Stands provides detailed information about banner stands, retractable banner stands, roll up banner stands, banner stand exhibits and more. Banner Stands is the sister site of Promotional Advertising Specialties.
Advertising-The Best Marketing TipThe best marketing tip you will ever hear is to advertise your product or business. In fact, any marketing tip you hear or see will be related to some form of advertising. In this article, we will go over several marketing tips and the reason you should use them.One great marketing tip is […]
Generate Millions of Advertising Impressions and Drive Your Business Forward!What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential […]
Promote yourself on radio for freeUnless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I […]
Advertising InsertsOne of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. […]
50 Surefire Business Card TipsBusiness cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or […]
Written by info on August 22nd, 2007 with comments disabled.
Read more articles on Advertise My Business.
Today’s online marketplace is extremely competitive. People want to market their products and services with the most cost effective manner possible. Some will market the old fashion way by placing ads in local newspapers while others will aggressively market on the Internet for less money.
There are many online resources for marketing but the most attractive marketing medium is
free online classifieds. The reason for this is obvious. It doesn’t get much better than free. Thousands of people promote products and services everyday via online classified sites. Since classified sites are free users often do not bother to take the time to construct quality ads that sell. If your going to promote your product or service shouldn’t it be done so you can get a reaction? The answers is yes!
The goal is to get a reaction. Those who place free classified ads should pay attention
to detail. Describe your product or service by painting a clear and concise picture. If you answer all questions before they are asked it will save you
a lot of time. If you opt not to specify details the prospective buyer might find a better advertisement.
Before writing up the classified ad you should look around at other ads to see how others with similar advertisements construct their ads. A good ad will be
concise. It will be descriptive and it will be an eye catcher. When creating an ad for a product you should always try to include a picture to show what you are selling. A picture can sell better than a few lines of text. This doesn’t mean writing isn’t important because the two ad components (picture & text) compliment
each other. Make sure to poof the layout and grammar of your classified ad before submission.
Visit PlugStar and take advantage of
quality marketing.
Andrew Hillman owns and operates PlugStar - Americas Community Classified Site. Providing quality free classifieds for all local communities within the United States. Promote Services, Items for sale, real estate, jobs and community events.
Advertising Made Easy, and Cost EffectiveAdvertising made easy, and your wallet will love it too!In today’s market, anyone in business knows that advertising is the backbone to the success, and without it, you are “dead in the water”. Even with the greatest product on the planet, a product that you know everyone needs and wants. Without advertising, it’s just […]
Where Should you Spend your Advertising Dollars?One of the most common questions people ask me is: Where should I spend my advertising dollars?? Their experience can typically be summed up as follows:I recently opened my business as an interior designer. I was so excited. But now ?two months later ?Im getting frustrated. I believe that my services […]
Generate Millions of Advertising Impressions and Drive Your Business Forward!What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential […]
Building Business With Free Online Classified AdsOne time sellers and long term sellers can cash in on the advantages of free online classifieds. Despite the service is given to you free of cost, free online classifieds ad websites offer great service in helping you sell your products.Free online classifieds websites generally are of two kinds ?some have an option for upgrading […]
Promote yourself on radio for freeUnless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I […]
Written by info on August 22nd, 2007 with comments disabled.
Read more articles on Advertise My Business.
For decades, local mom and pop businesses could rely on word of mouth and
traditional print services to garner customers. If the local businesses had
a good or service that they wanted to promote, they could just call up the
local newspaper and ask for an advertisement. However, as media has evolved
towards more sophisticated routes such as the Internet, it has become
increasingly more difficult (and oftentimes prohibitively expensive) for
local businesses to stand-out against the crowd by advertising in both newer
and older types of media.
Yet, local businesses continually find themselves facing a problem. As
potential customers become more Internet savvy, local companies could be
doing themselves a great disservice by not having some sort of exposure on
the Internet.
According to Kelsey Research, 70% of US households now use the internet when
searching for local products and services. In fact, it is projected that
over 20 billion searches for local information will be made in 2007. 75% of
Internet users have looked for services and products within an area close to
their home or business. Moreover, recent Internet studies have found that
some of the most searched queries in search engines such as Google or Yahoo
are words such as local business, free, discount, cheap, and other terms
bearing the connotation that the searcher is looking for something to
purchase.
Although many may be trying to look for cheap electronics that can be
shipped to their homes, it is also extremely apparent that consumers are
searching for businesses in their local area that they can patronize. Most
consumption on a day to day basis is not on items such as electronics that
can be purchased online. People need automotive services, tutors, daycare,
lawn care, restaurants, grocery stores, salons, plumbers, and much, much
more within a few miles of their house. These daily rituals that we all
engage in are all predicated on knowing where to find business. And as
mentioned above, with an abundance of people turning to the Internet to find
out where well priced, convenient goods and services are located, even a
small Internet presence can skyrocket a business.
Unfortunately, the typical local business doesn’t have a lot of money to
spend on Internet exposure. Even if they do have the finances to build a
website, the process can be cumbersome and somewhat daunting for the
generations of small business that aren?t well-read in the ways of
cyberspace. If the typical website can run anywhere from hundreds to
thousands of dollars, is it still worth creating? Even if you get the
website up and running, how will people find you? How high will you be
ranked on search engines? If you are like me, all the worry involved takes
away time from all the daily customer service issues that come with the
territory of owning a business. Why should you spend an inordinate amount of
money when there is no guarantee of getting more customers for your trouble?
Many are pushed away because the return on investment just doesn’t seem
worth it.
If this is what you think, perhaps you can consider many other low cost
options for your small business to get attention and some exposure on the
web. Something as simple as a Facebook or Myspace account can be used to
garner advertisement for your business. The Internet is all about content
and link popularity, and having even a little bit can help. However, there
are services that are beginning to expand the range of possibilities for
local businesses and cater explicitly to them. Websites such as
www.Cityslick.net and www.Merchantcircle.com allow companies to create local
listings whereby customers can put basic contact information, slogans,
product descriptions and photos, customizable coupons, appointment
generators, documents, social bookmarking, and much more. The terrific part
about websites like these is that they are not static; companies do not
simply post a listing and hope for customers to show up. Consumers can
browse, request deals, request appointments, chat with other consumers and
businesses in the forums, and leave reviews.
If you decide to list on a business directory website, make sure that they
are doing their best to get you the most exposure possible. According to
webworkshop.net Link text (the text that is clicked on when clicking on
a link) is singly the most important factor when Google determines the
rankings for any given search-term. To help a small local business website
grow in this fashion, it is critical that business owners submit to local
directories that can provide custom back links.
Cityslick.net in particular is proactive in its approach to ensure that
these sorts of interactions occur. By using the latest search engine
optimization (SEO) techniques, they are drawing customers to the website not
only by promoting it as a way to find cheap, local deals, but they are also
making it so that listings, just by themselves, have the same sort of
visibility as traditional websites.
Local and small business owners have a multitude of things to worry about
including how to best promote their venture. By using the internet to post
to sophisticated business directories, companies can get all the benefits of
having a website without having to pay a lot of money for their own website.
Take a look. Your customers and business will thank you for it.
Building Business With Free Online Classified AdsOne time sellers and long term sellers can cash in on the advantages of free online classifieds. Despite the service is given to you free of cost, free online classifieds ad websites offer great service in helping you sell your products.Free online classifieds websites generally are of two kinds ?some have an option for upgrading […]
Banner Stand ExhibitsBanner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores ?just about anywhere the potential customer can be attracted by high wattage graphics.The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds […]
Why Should You Use Google Ads on Your Website?If you are interested in earning income from your website, should you consider using the Google AdSense program to place targeted ads on your web pages? When I first considered this idea, I wasnt sure if it was right for me. You see, I have a number of websites that promote affiliate links […]
Advertising InsertsOne of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. […]
Promote yourself on radio for freeUnless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I […]
Written by info on August 22nd, 2007 with comments disabled.
Read more articles on Advertise My Business.
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