December 2007
You are currently browsing the articles from Advertise My Business written in the month of December 2007.
How brochures can help you stand out from the competition, close the deal, and even build repeat business.?/p>
Most brochures are nothing more than a collection of a few pictures and a few details about a business. However, brochures can be used as powerful tools that distinguish your company from your competition, further sell prospects on your product or service, and even build repeat business.
Here are a few things to keep in mind that will turn your brochure into a powerful sales tool.
1. Focus on your customer. Most brochures are written with the focus on the company. When this happens the brochure can sound braggadocios. You must remember that customers care little about your business. They are only interested in their fulfilling their own wants and needs. So talk about how your product or service meets their wants and needs. Focus on the customer and they will love you and they will reward you by making a purchase.
2. Present your case. As long as you write everything with your customer in mind it is important to show how your prospect how you outperform your competition. Be specific here. If you are faster than a competitor, tell how much faster you are and translate that into the benefit it will bring to the customer. If your product is of better quality than your competitor, tell why its of better quality and what that will mean to the customer. By doing this not only will you be persuading prospects to do business with you for the first time, youll also be preventing them from doing business with a competitor in the future.
3. Give a special incentive thats only good with the brochure. One way to ensure that your brochure will be kept and used is to put a special offer on it. This offer could be for a discount, a FREE report, membership into a VIP program, or any thing else that might appeal to your prospect. With a special offer on your brochure it will become much more valuable to your prospect and will decrease the likelihood that a prospect will throw the brochure away.
Most companies that use brochures arent getting the maximum result possible from them. By following these three simple steps you can turn your brochure into the ultimate sales weapon.
Brett Curry is a Marketing Consultant and Marketing Director for Brochures.com. Brochures.com is the home of top quality, full color brochures, business cards, postcards and more at up to 70% off of retail.
http://www.brochures.com
marketing@brochures.com
Why Should You Use Google Ads on Your Website?If you are interested in earning income from your website, should you consider using the Google AdSense program to place targeted ads on your web pages? When I first considered this idea, I wasnt sure if it was right for me. You see, I have a number of websites that promote affiliate links […]
Advertising-The Best Marketing TipThe best marketing tip you will ever hear is to advertise your product or business. In fact, any marketing tip you hear or see will be related to some form of advertising. In this article, we will go over several marketing tips and the reason you should use them.One great marketing tip is […]
Where Should you Spend your Advertising Dollars?One of the most common questions people ask me is: Where should I spend my advertising dollars?? Their experience can typically be summed up as follows:I recently opened my business as an interior designer. I was so excited. But now ?two months later ?Im getting frustrated. I believe that my services […]
50 Surefire Business Card TipsBusiness cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or […]
Advertising Made Easy, and Cost EffectiveAdvertising made easy, and your wallet will love it too!In today’s market, anyone in business knows that advertising is the backbone to the success, and without it, you are “dead in the water”. Even with the greatest product on the planet, a product that you know everyone needs and wants. Without advertising, it’s just […]
Written by info on December 31st, 2007 with comments disabled.
Read more articles on Advertise My Business.
No Teletrack Payday Loans
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:
1. PERSUASIVE SELLING COPY. The wording is the single most important element in determining a successful ad. What counts most is what you say and how you say it.
2. PLACEMENT IN APPROPRIATE PUBLICATION. This might seem obvious, but it is often neglected. If the right people don’t see your ad, they can’t respond.
3. SPACE/PRICE IN PROPORTION. You simply can’t sell high priced merchandise from a small classified or one inch ad space. These should be considered as a low cost means of building a mailing list by asking readers to write for more information. If you expect to sell directly from an ad, the size of the ad will have to increase in proportion to the selling price. Two or three inches of space for items selling for 42 to $5… half or full page for items selling for more than $5 up to $20. When the price goes above $20 it is usually best to run inquiry ads and follow up with a printed sales presentation. There are exceptions, but this is a fairly safe rule to follow.
4. TESTING ALL THE ELEMENTS. Unlike institutional advertising (toothpaste, cars, soap, etc.) which must rely on extensive market research, analysis, surveys and a lot of psychology to achieve success, mail order selling has a built-in “watchdog” to guard against waste and loss, and to help assure that every dollar spent will produce a profit…or at least tell you why it didn’t, so you won’t make the same mistake twice. This method (unique to mail order) is called KEYING. By inserting a number or letter (or combination) into every ad you run, you can tell which ad works in which publication and in which issues it works best. More sophisticated forms of this testing technique can be carried thru by trying a new headline, a different testimonials,guarantees, etc. The testing technique know no limits, but there is also danger in becoming test-happy. To use the testing principle effectively, be certain that the results will justify the time and expense of making the test. If it merely means adding to your paperwork without adding profit or reducing cost,it isn’t worth it.
Copyright 2004 by DeAnna Spencer
This article may be reproduced freely on the Internet as long as the resource box remains intact.
DeAnna Spencer is a virtual assistant that helps entrepreneurs run a successful business by providing affordable administrative help. She also publishes a blog for small business owners. Visit this small business resource today.
Where Should you Spend your Advertising Dollars?One of the most common questions people ask me is: Where should I spend my advertising dollars?? Their experience can typically be summed up as follows:I recently opened my business as an interior designer. I was so excited. But now ?two months later ?Im getting frustrated. I believe that my services […]
Advertising-The Best Marketing TipThe best marketing tip you will ever hear is to advertise your product or business. In fact, any marketing tip you hear or see will be related to some form of advertising. In this article, we will go over several marketing tips and the reason you should use them.One great marketing tip is […]
Generate Millions of Advertising Impressions and Drive Your Business Forward!What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential […]
Building Business With Free Online Classified AdsOne time sellers and long term sellers can cash in on the advantages of free online classifieds. Despite the service is given to you free of cost, free online classifieds ad websites offer great service in helping you sell your products.Free online classifieds websites generally are of two kinds ?some have an option for upgrading […]
Advertising InsertsOne of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. […]
Written by info on December 31st, 2007 with comments disabled.
Read more articles on Advertise My Business.
No Teletrack Payday Loans
Youve got to be kidding me on this real situation.
I can’t ever thinking, I was a member the whole time, but I just didnt do anything about it.
Then, out of sheer boredom, I decided to test it out.
Guess what?
IT WORKED.
When we start a Physical Store Location or a Web Site the first thing that come to mind is how can I have more Customers? and the reply is Simply Sign Up as a Merchant to create exciting and exclusive offers for consumers, to give the Coupons redeemed at the physical store locations (Shop, Restaurant, Hotel) and/or via an online purchase (Website), which are made available at the NOC (Nice Offers) Website.
Example:
Save $30 off any DVD player.
Buy one large pizza; get a second large pizza free.
Buy two pairs of adult shoes, get the third pair free.
Buy a bottle of perfume and a bottle of after shave for your man. The third is free
Free: $300.00 DVD video of photo event with shared copyright release. Weddings will have background music recorded with pictures. Standard wedding photography package is $1290.00 plus tax.
Save 34% on purchase of PS-1A Pepper Shot 10% Pepper Spray. Regular price $9.50. Through this special offer, you pay just $6.25 plus $6.50 shipping and handling. Grand total $12.75.
Special Offer! Save until 35% on a subscription of your choice with Jeune Afrique Magazine & get a super gift of 23$ value.
With over 100,000 + affiliates worldwide! NOC (Nice Offers) offers amazing coverage and promotional opportunities for your business all with no risk & at no cost to you.
With over 100,000 + affiliates worldwide! NOC (Nice Offers) offers amazing coverage and promotional opportunities for your business all with no risk & at no cost to you.
Participation is Completely Free. You authorize an Offer & the Bounty youre comfortable with and well get to work immediately to get the Offer in front of the customers…
Click On The Author Bio Link To Read More.
Mourad - Lotfi
http://atlashorizon.wordpress.com
Advertising Made Easy, and Cost EffectiveAdvertising made easy, and your wallet will love it too!In today’s market, anyone in business knows that advertising is the backbone to the success, and without it, you are “dead in the water”. Even with the greatest product on the planet, a product that you know everyone needs and wants. Without advertising, it’s just […]
Generate Millions of Advertising Impressions and Drive Your Business Forward!What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential […]
Building Business With Free Online Classified AdsOne time sellers and long term sellers can cash in on the advantages of free online classifieds. Despite the service is given to you free of cost, free online classifieds ad websites offer great service in helping you sell your products.Free online classifieds websites generally are of two kinds ?some have an option for upgrading […]
Banner Stand ExhibitsBanner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores ?just about anywhere the potential customer can be attracted by high wattage graphics.The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds […]
Promote yourself on radio for freeUnless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I […]
Written by info on December 31st, 2007 with comments disabled.
Read more articles on Advertise My Business.
I get calls every week from lawyers saying theyre not getting calls anymore from yellow page advertising. Having done quite well in the past, they’re afraid to discontinue the advertising. They want to know what’s going on and what to do.
Apparently, lawyers are not the only ones. In his article “Quit wasting money on Yellow Page advertising” by Peter Fernandez, D.C., a yellow page, print advertising and practice management consultant for chiropractors, Dr. Fernandez answers the question, “Why has advertising in the Yellow Pages changed from one of the best ways to advertise to one of the worst in just a few years?” (See 1, below)
This article will attempt to explain where all the calls went. I believe lawyers began advertising in the Yellow Pages much earlier than on TV because of the cost; most lawyers were reluctant to become pioneers of TV advertising; and lawyers were pursued by yellow page salespeople, but not by TV salespeople. Since 1976 through the mid-1980s, the Yellow Pages and classified newspaper ads were virtually the only place a potential client could find a lawyer advertising. Consequently, lawyers advertising in the Yellow Pages did not have much competition and had very good results.
Many more lawyers flocked to the Yellow Pages which then became very crowded. In the last few years, and after a few pioneers, many of the lawyers advertising in the Yellow Pages discovered what every other business has long known, that TV is by far both the most effective and cost-effective media. According to TNS Media Intelligence/CMR, from January 2004 through September 2004 lawyers have spent $287.3 million on TV compared with only $71.3 million on print media, $11.4 million on radio and $4.1 million on Internet advertising. According to research done by the Television Bureau of Advertising, the public’s perception of television gets the votes for Most Authoritative and Most Exciting. Both influential and persuasive, TV wins over other media, in both categories, by a wide margin among Adults 18+. TV scores 81.8% in the Most Influential category, with newspapers a distant second at 8.5%. TV scores 66.8% Most Persuasive with newspapers, again a distant second at 14.2%.
Just as buying something wholesale or in large quantities, your cost per person reached from advertising is reduced when you buy media that reaches more people. Broadcast TV reaches many times more people than a county-wide yellow page book and therefore costs much less per person reached. In the New York DMA (broadcast TV market), there are 29 counties reached by TV. If there was only one yellow page book in each county, you would have to advertise in 29 yellow page books to reach the same geographic area as TV. Unfortunately, there are several yellow page books in each county. Smaller community yellow page books produce even less of a return on investment because they reach even fewer people. Many lawyers have found out that for the cost of a full-page advertisement in just two county-wide yellow page books, you can advertise on TV with a respectable budget and reach the population of an entire DMA.
Today, due to the large number of lawyers advertising on TV, potential clients are being diverted away from yellow page books. Additionally, in the field of personal injury, the problem is compounded. Seriously injured people are usually in bed in a hospital or at home watching TV. Lawyers advertising on TV reach potential accident clients long before they can even
get to yellow page books.
When lawyers first began advertising, there was only one yellow page book. Now there are commonly three, four or even five county-wide yellow page books and several village, community or neighborhood yellow page books as well. Some advertisers have even lost their position in the Yellow Pages because they signed a contract with another yellow page book not realizing it was a different book and they couldn’t afford two books. Because a consumer will typically keep one yellow page book and throw out the others, the question an advertiser faces is which yellow page book to advertise in or to advertise in all of them. Will your advertisement be in a yellow page book that’s thrown in the garbage? I keep only one book and it stays in the closet, rarely used. Today, I use the Internet instead of a yellow page book.
While there was once only one Yellow Page book in town receiving 100% of yellow page advertising revenue, they are now losing a large share of that revenue to several competing yellow page books, but their operating costs remain fixed. All of the yellow page book companies must print and distribute the same number of books. Unless all advertisers advertise in all three yellow page books, the publishing companies have to increase advertising fees thereby increasing the cost of reaching a yellow page consumer. In an effort to increase revenue, yellow page books have even begun creating new real estate to sell including advertising on the covers, spine, tabbed pages and even Post-it Notes style ads. These high visibility advertisements also divert yellow page consumers from regular full-page advertisements.
Simply stated, there was once only one yellow page book in town; it was cheaper to advertise in the book; there were fewer lawyers advertising in the book; there were few lawyers advertising on TV; the Internet was not what it is today; and there were far more people using the Yellow Pages than there are today.
So what’s a lawyer to do with yellow page advertising? If you’re one of the three or four largest advertisers in your market with an advertising budget large enough for a substantial TV advertising campaign including billboards and radio, you may want to consider advertising in all of the yellow page books. If you’re not one of the largest advertisers in your market, my suggestion is to discontinue advertising in yellow page books and to spend your money on TV. If you have a 1-800 vanity telephone number available and extra money in the budget, you should also advertise on billboards and radio.
1 http://www.worldchiropracticalliance.org/tcj/1997/feb/feb1997fernandez.htm
Philip L. Franckel, Esq., publishes articles on Lawyer Advertising at http://www.Lawyer-Advertising-Blog.com and manages http://www.HURT911.org Mr. Franckel is an advertising consultant and previously worked with Illustra Films Worldwide, a television production company, producing TV commercials for Diet Coke, Bayer Aspirin, Fuji Film and others.
Advertising Made Easy, and Cost EffectiveAdvertising made easy, and your wallet will love it too!In today’s market, anyone in business knows that advertising is the backbone to the success, and without it, you are “dead in the water”. Even with the greatest product on the planet, a product that you know everyone needs and wants. Without advertising, it’s just […]
Generate Millions of Advertising Impressions and Drive Your Business Forward!What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential […]
Banner Stand ExhibitsBanner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores ?just about anywhere the potential customer can be attracted by high wattage graphics.The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds […]
Promote yourself on radio for freeUnless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I […]
Advertising InsertsOne of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. […]
Written by info on December 29th, 2007 with comments disabled.
Read more articles on Advertise My Business.
1. Attract prospects with your headline
Use your headline as a flag to attract readers who are interested in your product. If you are selling a solution to premature hair loss, put PREMATURE HAIR LOSS in your headline. Your headline will catch the eye of everyone who suffers from this predicament. If you want teenagers to read your ad, put TEENAGERS in your ad. Be careful that you do not put anything in your ad that excludes prospects. For example, if you are selling a cellular phone that can be used by men and women alike, do not slant your headline toward men alone. That will only cause women to think that your ad does not apply to them.
2. Appeal to your readers self-interest with your headline
Make every headline you write appeal to the interests of your prospect and not those of the company that is selling the product. Instead of saying SPIRITOL WILL CURE YOUR HEADACHE, say GOT A HEADACHE? CURE IT WITH SPIRITOL. Begin your headlines with YOU rather than WE.
3. Sell your product in your headline
David Ogilvy, an advertising pioneer of the 1960s and 1970s says that, on average, five times as many people read your headline as read your copy. So it follows that unless your headline sells your product, you have wasted 90% of your money. So your headline should do some selling whenever possible.
4. Include your selling promise in your headline
The best headlines promise readers a benefit, such as fewer cavities, cheaper gas, whiter clothes. Your selling promise is simply the greatest benefit that you are advertising about your product, so include it in your headline. This often makes for headlines of at least 12 words. People read long headlines as long as they (1) promise a benefit, (2) complement an intriguing visual, and (3) are part of an attractive ad design. Dont shy away from long headlines. A headline is too long only when it uses one word more than is needed to sell its message.
5. Name what you are advertising in your headline
If the headline is all that your prospects read, then at least tell them the name of what you are selling. If the name sticks, your ad will have at least made your readers familiar with your product. And that is a vital role in advertising ?keeping your products name at the top of the consumers mind.
6. Avoid award-winning cleverness in your headlines
Puns and literary allusions may be clever (to you) but they dont necessarily sell your product. In the average newspaper, your headline competes with 350 others for your readers attention. Readers skim fast through these headlines. And readers do not stop long to decipher obscure headlines. Clever headlines, while they may win awards at advertising galas, often serve to draw attention to themselves and away from the product. Dont write clever headlines just for the sake of it.
7. Say things in the positive in headlines
Avoid negatives in your headlines for two reasons. First of all, negative statements leave a negative impression, while positive statements leave a positive impression. SPRINTAB CURES YOUR HEADACHE is a positive way of saying SPRINTAB WILL NOT LET YOUR HEADACHE STAY FOR LONG. Stick with the positive.
Secondly, statements phrased in a negative way often mislead readers. They think your negative way of phrasing a positive thing says the opposite of what it actually says. Thus, some readers will see the headline OUR BEEF CONTAINS NO ADDITIVES, but will mistake it to have said OUR BEEF CONTAINS ADDITIVES. This headline is better re-written as OUR BEEF IS 100% PURE.
8. Avoid IF?headlines
Be declarative in your headlines. Avoid conditional phrases, such as IF YOU BUY THIS LAMP, YOULL SAVE MONEY ON YOUR ELECTRIC BILL, and IF YOU NEED A PLUMBER, CALL JOES PLUMBING. Conditional phrases drain the power from your headlines.
You are better off: (1) putting the prospect right into your headlines, (2) assuming that your prospect has the need that you are addressing and (3) speaking as though the prospect is already satisfied with your product. For example: WATCH YOUR ELECTRIC BILL SHRINK WITH THIS ELECTRIC LAMP, or JOES PLUMBING SAVED MY HOUSE FROM FLOODING.?/p>
9. Say things in the present tense in your headlines
Put vigour and drama into your headlines by saying things in the present tense instead of in the past or future tense. The present tense is stronger and more immediate than the past tense: I SAVED $1,000 WITH MY MIDLAND BANK MORTGAGE?is weaker than I AM SAVING $1,000 WITH MY MIDLAND BANK MORTGAGE.?/p>
The present tense is stronger than the future tense: T.E.S.T. COMPUTERS WILL MAKE YOU MORE PRODUCTIVE is weaker than T.E.S.T. COMPUTERS MAKE YOU MORE PRODUCTIVE.
10. Make headlines work with the visual, not the body copy
Make your headline tell one part of the story and have your visual tell the other part. Dont use a headline to repeat what the visual is saying. And dont simply illustrate the headline. Let the headline and the visual work together. Avoid blind headlines that make no sense unless the reader reads the body copy underneath them. The majority of readers only read headlines, so you must write headlines that are complete in themselves.
Alan is a business-to-business direct mail copywriter and lead generation consultant. As President of Sharpe Copy Inc. (http://www.sharpecopy.com), Alan specializes in helping businesses generate leads, close sales and retain customers, using cost-effective, compelling direct mail and email marketing. Alan also uses his direct mail advertising services to help charities raise funds and raise awareness of their causes, using fundraising letters.
Generate Millions of Advertising Impressions and Drive Your Business Forward!What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential […]
Why Should You Use Google Ads on Your Website?If you are interested in earning income from your website, should you consider using the Google AdSense program to place targeted ads on your web pages? When I first considered this idea, I wasnt sure if it was right for me. You see, I have a number of websites that promote affiliate links […]
Building Business With Free Online Classified AdsOne time sellers and long term sellers can cash in on the advantages of free online classifieds. Despite the service is given to you free of cost, free online classifieds ad websites offer great service in helping you sell your products.Free online classifieds websites generally are of two kinds ?some have an option for upgrading […]
Promote yourself on radio for freeUnless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I […]
Advertising InsertsOne of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. […]
Written by info on December 28th, 2007 with comments disabled.
Read more articles on Advertise My Business.
When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers. Flyers
are simply full page ads that are distributed directly to your potential customers. There are several ways in which they can be distributed.
You can either make the flyers yourself or have them
made professionally, which might not be in the budget.
There are several points to remember when designing
your flyer, just as in writing ads or any other sales copy.
1. You want your flyer to get people’s attention, so don’t just
use your boring, standard white paper. Use bright, alive and
cheerful colors to bring out the message you are trying to
convey.
2. The flyer’s purpose is to sell, not to let everyone know
your name. The flyer is not a business card. On the flyer,
you want to highlight your problem solving product/service.
For example: Ants a problem in your house. We can get
rid of them in just a few hours. No more problem!
3. Use incentives and/or closing dates to get people
to act NOW!
Call NOW and get 10% Off our Regular Price!
1-800-ANT-B-Gone
4. Adding a few testimonials to the flyer can also be
very effective. Highlight comments of past satisfied
customers. List your qualifications as well, making
sure to set yourself apart from other similar companies.
5. Another good idea is to encourage referrals. Having a
statement such as, ” If you are not in need of our product
or service, please pass this along to someone who is.” You
might be pleasantly surprised at how many customers this
one line can bring in!
6. Don’t forget about the back of your flyer. Take advantage
of this space as well. List some of your specials, sales, more
testimonials, incentives, etc.
7. Do not stop at one try. You MUST follow-up!
8. Test your flyers as well. Use different incentives,
headlines, paper colors and see which ones get the best
response.
9. Distribute your flyers in targeted areas. If you offer a
business opportunity, try distributing them at the
unemployment office. If you offer weight loss products,
visit the local gyms and exercise studios.
There are several ways you can distribute your flyers, once
you have designed them and printed them out.
Post your flyers on Public Bulletin Boards found in grocery
stores, community centers, banks, post offices, laundromats,
etc.
Hand them out outside of targeted buildings such as
stores, unemployment office, restaurants, etc. Never
push your flyers on anyone. If they hand it back, smile
and accept it back. Do not block doorways or sidewalks!
If handing flyers out in stores, malls, etc., be sure and
get permission.
Parades and other public events are great places to hand
out flyers. Do not engage in conversation, just smile and
offer the flyers. If they do not take it, move on.
You can also distribute your flyers door-to-door. Leave
the flyers on the doorknob, not in mailboxes!
Talk with apartment building owners, real estate offices.
People just moving into the area are always in need of
this type of information.
Check with your town’s ordinances. Leaving flyers on
people’s cars might not be allowed in your city. Be sure
and know all local laws before starting your flyer
campaign!
Find tons more tips, information and articles at
http://www.SeymourProducts.com.
Terri Seymour and
her husband Terry also offer a no-cost, non-MLM home
business opportunity. They strive to help you build a
successful home business. Take advantage of the tips,
support, resources, and more for your home & business.
Where Should you Spend your Advertising Dollars?One of the most common questions people ask me is: Where should I spend my advertising dollars?? Their experience can typically be summed up as follows:I recently opened my business as an interior designer. I was so excited. But now ?two months later ?Im getting frustrated. I believe that my services […]
Advertising-The Best Marketing TipThe best marketing tip you will ever hear is to advertise your product or business. In fact, any marketing tip you hear or see will be related to some form of advertising. In this article, we will go over several marketing tips and the reason you should use them.One great marketing tip is […]
Banner Stand ExhibitsBanner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores ?just about anywhere the potential customer can be attracted by high wattage graphics.The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds […]
Promote yourself on radio for freeUnless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I […]
Advertising InsertsOne of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. […]
Written by info on December 28th, 2007 with comments disabled.
Read more articles on Advertise My Business.
According to experts, just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerful–and that important!
An effective headline will do many things at once. It will attract the readers attention, convey benefits by appealing to the readers self-interest and it will set the stage for what is to come. It will also target the audience for which it was intended.
But the number one thing a headline should always do is answer the question, “What’s in it for me?” Why? Because that’s all most of us really care about.
So what are the characteristics of a good headline? First and foremost, an effective headline must be believable. I’m sure you’ve heard the saying, “if it sounds too good to be true, it probably is.”
However, if your product really can make me: jump higher than Kobe Bryant, attract as many women as I want, or make me millions while I sleep; if you put it in your headline, you had better be able to effectively prove it in your copy.
Many experts believe the shorter the headline, the better. I don’t necessarily agree with that. However, keeping your headlines to fifteen words or less is probably a good idea.
Make sure your headlines are easy to read. When typesetting your headlines don’t use fancy fonts, reverse type, all caps or italics. I recommend you utilize a simple, easy to read type style such as Times Roman. You can see an example of this on my website.
Headlines that evoke some type of emotional response are the most effective and generally make more sales. Emotions motivate people into action. The stronger the emotion, the quicker the action. Therefore, headlines that make the reader afraid of losing something or excited about gaining something will invariably produce the best results.
Using the proper words and phrases is critical. Below I’ve listed just a few of the words and phrases that, over the years, have proven to be very effective at grabbing the readers attention:
Save… Amazing… Finally… Love… Secrets Of… Announcing… Free… Luxury… Security… At Last… New… Bargains… Obsession… Breakthrough… Protect… The Truth About… Discover… How To… Rewards… Yes… Sale… You… Are You… Sex… Win… Improve… Do You…
After grabbing your readers attention, this is where you want to answer the question, “What’s in it for me?” To do this, you have to know a little about your target audience. What are they interested in? What are their priorities? What makes them respond?
Craft your headlines to use words and phrases that will pique your potential buyers interest. If you are targeting people interested in starting their own home business, try phrases such as “Stay Home And Make Money” or “Kiss Your Job Goodbye Forever”. If your product happens to be diet pills, try “Lose 10 Pounds In 10 Days”.
A word of caution here. This is the point where headlines tend to get unbelievable. Make sure that your claims are truthful and that your copy supports their truthfulness.
Once you have a firm grasp of the aforementioned basics, look around your house and select several different products, and write as many headlines as you can think of for each product.
Write variations of the same headline until you have exhausted all the ideas you can think of. This will be both frustrating and difficult at first, but it will become easier with practice. Remember, nothing worthwhile ever comes easy.
After you have your list of headlines, make sure each one passes the test for the following criteria for a good headline. 1. Does it grab the readers attention? 2. Does it answer the question, “What’s in it for me?” 3. Is it truthful? If a potential headline does not meet these three criteria, rewrite it or eliminate it from your list altogether.
Continue using the process of elimination, one headline at a time, until you’re left with what you feel are the three best and strongest headlines, based on the criteria presented in this article.
How will you know which headline is the best overall?
Unfortunately, there’s no way to know for sure until you test them against each other. The headline that pulls the most sales or responses is your winner!
About The Author
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net
Website: http://www.lets-make-money.net
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Banner Stand ExhibitsBanner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores ?just about anywhere the potential customer can be attracted by high wattage graphics.The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds […]
Generate Millions of Advertising Impressions and Drive Your Business Forward!What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential […]
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Written by info on December 27th, 2007 with comments disabled.
Read more articles on Advertise My Business.
Cable has grown from 13 houses connected together
in 1948 to coverage of nearly 70% of all
households in the U.S. With dozens, even hundreds
of channels, Cable is now a major player for local
advertising dollars, some for less than 5 bucks.
On the Mary Tyler Moore Show in the 1960s, most
of the people shortened her name from “Mary” to
“Mare”. We, as a group, have a tendency to find
the short cut, giving nick name to names that
could stand on their own. Mary didnt need to be
any shorter, but it was cute to cut it down. Many
Margarets are called Peggy, figure that one out.
And many if not most Johns are called Jack.
It is little surprise that Cable became the
shortened name for Community Antenna Television,
CATV. In the days of CATV, local commercial
inserts were not available.
Community Antenna Television, CATV originated as a
service to those who lived in an area where TV was
impossible to see. I visited the home of a
friends mother in the mountains of North Carolina
several decades ago. With a tall antenna and
booster amplifiers, the best she could do was a
fuzzy picture on ONE channel. Legends abound about
who had the first community antenna. Most research
says the first official CATV company began
charging a fee to hook up in 1948. In those days
CATV was no more than one big antenna tower on a
high hill (or mountain) with a Cable running down
the side and two or more homes connected.
In 1972, Charles Dolan and Gerald Levin of
Sterling Manhattan Cable launched the nations
first payTV network, Home Box Office (HBO).
Cable became more than an antenna for local
stations. Cable became a major player.
Today, most Cable companies have the ability to
INSERT your commercial into many of the Cable
networks. The networks dont stop the show with a
black screen for local commercials, instead they
fill the space with ads that sell something
(exercise machines, fancy knives, or something
from Ron Popeil). “..order now and well make the
4th payment for you!”
Local Cable commercial insertions are available 15
(or more) major networks and the list grows every
month. Local advertisers can no longer afford to
ignore the marketing potential, and lost cost,
available through the use of Cable advertising.
Most offer a package that will put your commercial
into a mix of Cable network programs at all hours
of the day for as little as $5 per commercial.
Yup, $5 for a commercial on ESPN, CNN Headline
News or the Discovery Channel. The premium
channels (those that cost extra above the standard
cable package, HBO, Showtime etc.) do not allow
commercials to be inserted
The Cable people sell very large packages with
hundreds of commercials, splattered over all the
networks allowing insertions. You have no control
over where, when, or what channel your ad will
appear. As a result, you get hundreds for a low
price.
You can see why this is so by working the math.
Ask the Cable TV salesman how many channels he has
on his system, and how many homes are connected.
Then ask how many channels will have your
commercials.
If there are 10,000 homes connected and the system
has 25 channels and your ads will be inserted into
5 channels you will need a lot of ads to reach
even a small percentage of the people. Ads are
inserted into news and sports channels and
entertainment and super station channels.
Computers do it automatically, so the Cable
company doesn’t have to have people on the job 24
hours a day to run your commercial. Cable
companies can insert one or one thousand
commercials with a few keystrokes and with
thousands of slots every day, they have no problem
selling you a bunch for little money.
The major drawback of advertising on Cable is the
amateurish way most Cable commercials are
produced. Because of the low price for the ads,
Cable companies often produce commercials with a
tech school graduate and a mini cam.
Don’t expect award winning commercials for five
bucks. Some charge extra to produce your
commercial, some
offer it as a part of the package. Take a look at
what they have done for others. Ask to see a demo
reel. If you dont like what you see, consider
hiring your own crew to do it your way.
One way or another you will have to pay some extra
to get a good commercial. Make one that will last
for some time. After all it will take a long time
for it to show up in all the prime slots on all
the insert networks.
Professionally produced commercials can cost over
$5,000 for 30 seconds and may take as long as a
week for initial taping, longer for final editing.
This cost can be reduced if you perform the
creative function and write your own commercials
as well as furnishing talent for the ads. Some
frugal advertisers have been able to hold
production costs to as little as $200 per ad.
As with all commercials, make sure your name and
what you do is at the beginning, at least in the
middle and at the end. Phone number is not as
important as name. You dont watch TV with a pad
and pencil to write down phone numbers and neither
does anyone else. Get them to remember your
company. Cook up a slogan.
Avoid the trap of being talked into standing in
front of store and doing the ad yourself. Most
Cable sales reps will trot this out first thing.
Ego sells! Your friends may mention it, but it
will not sell as well as a commercial featuring
what you can do for those viewing at home.
Remember, advertising is not about YOU, its about
THEM. Value and benefits, value and benefits, not,
“look at me and my kids”.
Cable can be an effective part of your local
advertising mix at a very reasonable price.
For more about advertising get my article
“What the Newspaper Won’t Tell You”
MailTo:NewspaperAds@BigIdeasGroup.com
?005 BIG Mike McDaniel All Rights Reserved
Mike@BIGIdeasGroup.com
BIG Mike is a Professional Speaker and Small
Business Consultant with over 30 years experience,
http://BIGIdeasGroup.com
Subscribe to “BIG Mike’s BIG Ideas” Newsletter
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Banner Stand ExhibitsBanner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores ?just about anywhere the potential customer can be attracted by high wattage graphics.The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds […]
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Written by info on December 27th, 2007 with comments disabled.
Read more articles on Advertise My Business.
Increasing brand awareness through the use of print advertising, TV and radio advertising, the internet and direct mail campaigns are generally the most well known methods of building up your business profile in todays dynamic market, another element in a successful brand strategy is vehicle and signage advertising which is one of the most important cost-effective advertising tools available to small businesses today.
Today’s business world is an increasingly competitive place to be and your company identity is an essential component of your image. It is the publics?first perception of you and your first opportunity to make a positive impression on potential customers. A well designed signage program can instantly and effectively communicate the style, professionalism and overall presence of your business, it conveys to people who you are, where you are and what you do.
Vehicle signage advertising is one of the most cost-effective advertising tools available to maximize the potential of your business. With distinctive and effective design, your shop vehicle becomes a moving billboard and communicates with your customers in a way that no other advertising medium can. It sends the message to potential customers that your company is expert and professional and is also established and reputable. Vehicle advertising is long lasting and works 365 days a year, if you consider how many people might see your vehicle everyday, how can you afford not to advertise on it? The options available range from small discreet magnetic signage to large spectacular full vehicle sign wraps.
Exterior and interior signage are also important marketing assets in promoting your business and enhancing its image, how your directional and informational signs are presented and function together with attractive storefront or forecourt signage are critical to a positive customer shopping experience which will in turn create more sales and leads. Advertising banners and displays can be used to announce new products, promote special events, advertise sales, generate excitement or attract and motivate customers.
There are many different materials available to signmakers depending on your particular requirements in terms of durability and impression you may wish to convey. Signage is generally estimated in terms of lettering, installation and substrate materials. One of the first things to do when choosing a sign company is to find one that specializes in the type of signage you require. Although most companies will not refer to any specialties in their advertising, many will in fact be particularly accomplished at making a certain type of sign. You will often find faster turnaround and better pricing when working with such a company. Working with people who are particularly informed about the issues surrounding a given project can significantly impact the types of signs that are created. If you are not using your own designer, you may want to consider the portfolios and completed projects of graphic designers working at the sign company. Alternatively, companies that already know what they want achieved should look for a sign company that accepts computer files by internet or on disk for direct output.
In todays competitive business world, advertising and marketing is not an expense, its an investment. Effective signage is an important element of that advertising strategy.
(c) Copyright 2005, Tim McCarthy. All rights reserved.
D-Signs, Tralee, County Kerry, Ireland
Signs, Printing and Display
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50 Surefire Business Card TipsBusiness cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or […]
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Written by info on December 27th, 2007 with comments disabled.
Read more articles on Advertise My Business.
Just gaze around and check how many products carry a brand name, message or logo of a companyyou will see a lot. There are plenty of these products that we use in our everyday lives. Advertising Specialty Products are the best way to build a corporate image and create brand recall. Whether it is for a short-term goal like sale boosting or long-term goal like creating a brand image, Advertising Specialty Products are suited for all the tasks. They can also be used as a medium to motivate or inspire the employees within the organization.
These Advertising Specialty products not only carry your logo or message, they also carry your much-valued brand name. A high-quality Advertising Specialty Product will carry your brand name for many years, in comparison to a low-grade and cheap product. Nowadays, Advertising Specialty Products are not only restricted to cups or mugs, but can also be T-shirts, mouse pads, caps, trousers, pens, sticky notes and many other products. Many companies provide these products at a very reasonable price. They have also started using advanced technology for printing and engraving your logo and message, just to make sure that it never loses that classy touch.
Advertising Specialty Products come in handy at trade fairs, as you can distribute these products as souvenirs to the general public. This makes the public remember your company name and logo, and identify it with ease. So if your company has just started out, and you want to increase brand recognition then Advertising Specialty Products are an absolute must for you.
Advertising Specialties provides detailed information about advertising specialties, advertising specialty companies, advertising specialty distributors, advertising specialty manufacturers, and more. Advertising Specialties is the sister site of Outdoor Banner Stands.
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Where Should you Spend your Advertising Dollars?One of the most common questions people ask me is: Where should I spend my advertising dollars?? Their experience can typically be summed up as follows:I recently opened my business as an interior designer. I was so excited. But now ?two months later ?Im getting frustrated. I believe that my services […]
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Promote yourself on radio for freeUnless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I […]
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Written by info on December 26th, 2007 with comments disabled.
Read more articles on Advertise My Business.
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