January 2008
You are currently browsing the articles from Advertise My Business written in the month of January 2008.
Dynamite comes in small packages… or in small ads in the marketing realm. Our natural instincts scream that BIGGER IS BETTER! Is it really true? Sure, the small advertisement doesnt have the luxury to of listing all of the benefits and cementing the deal. It does whet the readers appetite for more information and clearly directs them to the desired info. Here are 4 easy steps to make small ads work for you.
1. One Product, One Target
Lets face it, you dont have space to waste. Decide on your specific target audience and focus on one specific product. Keep it simple, direct, and powerful… a one act production.
2. Let Your Headlines Shout It
The headline is the MOST IMPORTANT part of your advertisement. It will decide whether the reader reads or trashes the remainder of the information. Youve go to get it right, and say it loudly. Focus on the most outstanding benefit of your product.
3. Back Up Your Headline
You dont need to write stories or essays here. Remember this is a SHORT ad. Brief benefits can back up your headline just as effectively. Fast!… As Easy As 1,2,3 … and Satisfaction Guaranteed… all speak the message you want to portray with no frills to distract readers from the main point.
Dont forget to give the reader exact instruction on how to take advantage of the offer youre advertising! Keep it simple and easy, yet clear and with several options to choose from. List a Website address, a telephone number, and a fax number. Make sure its convenient for the reader to get the information he wants.
4. Continuously Test Its Effectiveness
The biggest room in the world is the room for improvement. What will happen if you change your headline… spice it up a little? What about using different copy? Youll never know unless you experiment!
Dont change more than one part of the ad at a time, if youre expecting to discover exactly what is most effective.
These 4 step advertisements are perfect for classified ads in magazines, newspapers or on the Web, direct mail postcards, and emails. The potential profits from small marketing tool can produce astronomical results!
Who is Allyn Cutts, and why should you care?
Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
Advertising Made Easy, and Cost EffectiveAdvertising made easy, and your wallet will love it too!In today’s market, anyone in business knows that advertising is the backbone to the success, and without it, you are “dead in the water”. Even with the greatest product on the planet, a product that you know everyone needs and wants. Without advertising, it’s just […]
Generate Millions of Advertising Impressions and Drive Your Business Forward!What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential […]
Building Business With Free Online Classified AdsOne time sellers and long term sellers can cash in on the advantages of free online classifieds. Despite the service is given to you free of cost, free online classifieds ad websites offer great service in helping you sell your products.Free online classifieds websites generally are of two kinds ?some have an option for upgrading […]
Advertising InsertsOne of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. […]
50 Surefire Business Card TipsBusiness cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or […]
Written by info on January 31st, 2008 with comments disabled.
Read more articles on Advertise My Business.
No Teletrack Payday Loans
Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?
Well, sit forward because I’m about to tell you. The company name is “Car Spa” and here’s how I discovered their brutally effective referral strategy. I often go to Taco Bell to have lunch and read a book. I noticed a little flyer next to their cash register.
A few days later I stopped in with my family to get a frozen yogurt and right next to the cash register was the same flyer.
The next day, I took my family to our favorite buffet restaurant and low and behold, there was a stack of Car Spa flyers.
I then started asking the people at these locations what the deal was with the Car Spa flyer that they had next to their cash register and they all said that some old guy comes around every week and replinishes their stack.
I asked them, “Do you have some type of reciprocal arrangement with Car Spa?” They all said, “No… they asked if they could put their flyers there as a gift to our guests and we said sure.”
Here’s a copy of the referral flyer that Car Spa uses to drive traffic.
http://www.marketingbestpractices.com/temp/car_spa.pdf
Pretty simple. Notice the 48 hour guarantee.
They’re All Over the Place!
Before you knew it, I started noticing their little discount flyers ALL OVER THE PLACE.
The copy center I use had a stack of Car Spa flyers.
The barber I use had a stack of Car Spa flyers.
The oil and lube place I use had a stack of Car Spa flyers.
The local handicraft shop my wife goes to had a stack of Car Spa flyers.
My son’s dentist had a stack of Car Spa flyers in his office.
My local chiropractor friend had a stack of Car Spa flyers in his office.
An apartment complex office I visited had a stack of Car Spa flyers.
Everywhere I went, I saw a stack of Car Spa flyers. It was amazing. The have these little “referral lead generation magnets” all over the place.
So I Finally Visited Car Spa
And it wasn’t any surprise that they were so busy that it took about 15 minutes of waiting just to get my car into their car wash.
I then went inside their office to wait for my car and noticed that they did NOT have one flyer from another business inside their office.
They were able to get all those other businesses in the area to send them referrals without having to do one reciprocal referral arrangement. And they did it simply by asking the business owners. That’s all.
Car Spa probably gets 100 times the amount of referrals of any other business in the area as a direct result of this simple referral tactic.
If you have a brick and mortar business, what’s stopping you from doing the same thing? All it takes is a couple of hours a day and a handful or referral flyers to pass out.
Copyright 2005 David Frey
David Frey is the author of the best-selling manual, “The Small Business Marketing Bible” and Senior Editor of the highly-acclaimed, “Small Business Marketing Best Practices Newsletter.” To get your free lifetime subscription simply visit
http://MarketingBestPractices.com
Where Should you Spend your Advertising Dollars?One of the most common questions people ask me is: Where should I spend my advertising dollars?? Their experience can typically be summed up as follows:I recently opened my business as an interior designer. I was so excited. But now ?two months later ?Im getting frustrated. I believe that my services […]
Advertising-The Best Marketing TipThe best marketing tip you will ever hear is to advertise your product or business. In fact, any marketing tip you hear or see will be related to some form of advertising. In this article, we will go over several marketing tips and the reason you should use them.One great marketing tip is […]
Generate Millions of Advertising Impressions and Drive Your Business Forward!What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential […]
Banner Stand ExhibitsBanner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores ?just about anywhere the potential customer can be attracted by high wattage graphics.The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds […]
50 Surefire Business Card TipsBusiness cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or […]
Written by info on January 30th, 2008 with comments disabled.
Read more articles on Advertise My Business.
No Teletrack Payday Loans
Alex Tews Million Dollar Home Page was unique for probably a completely different reason than just making the million dollars. It has spawned an immense number of competitors and there are probably many more on the way. Googling presently returns 1.5 million search results for pixel ads?
The problem is many of them are just clones-with nothing to distinguish them from the growing pack other than perhaps limited specialisation- e.g. pixel ads for Christians, countries, towns. Its made kind of easier as you can even download free scripts to do this- for example from http://www.tradebit.com/filedetail.php/722486
So a couple of questions have to be asked.
?Is this viable long term? Has the novelty worn off and will anyone really be interested in looking at pixel adverts
?Are there any innovations that can make pixel ad sites stand out- ie rejuvenate the genre?
My answer is yes it can be a viable business for a few well run sites but then as Ive just developed a site, Im probably a bit biased. Alex Tew had First Mover?advantage, made his money and ran. However there are something like 30 million websites in existence, and I’d guess a large number of those, perhaps 2- 5 million are commercial and badly need web traffic. Word Tracker reveals 359 searches for pixel ads?and nearly 200 for Million Dollar Home Page?over the last 90 days so there is still some interest.
Lets examine the present crop and see in what way can they be improved upon. Note these are my own opinions and I could be (probably am) very wrong!
The premise on which a pixel ad website is offered is that it brings traffic to your site if you advertise there. To do that of course it must have a lot of traffic itself. Its a chicken and egg situation. There are scores of sparsely populated websites that will never go anywhere and will eventually quietly die. Their owners have spent a bit of money preparing the site but thats where it ends.
Creating a website is easy but getting eyeballs there is not. Here are some principles that I believe provide one way forward.
1. Why stick with a monolithic block divided into 10 x 10 pixel blocks? Quite frankly it is both confusing and ugly. I think a future innovation may lie with smaller blocks, less intrusive in web page, just as google ads dont take over a web page but enhance it by offering context sensitive adverts.
2. Why stick with just one page? My own site http://logoadz.com has a home page and anyone paying for an advert there can choose any six tags? each of which has a page of its own.
3. Why pay by the pixel? Be flexible on pricing. Why not pay by the block- conceptually they are the same price but the look of the site can be enhanced by offering pages of bigger adverts all the same size. Ten 100 x100 pixel ads looks much more attractive than the hotch potch you get normally.
4. Advertising has to be far more flexible than buying a space for 5 years etc. Why not offer advertising by the week, the month or any number of days? Advertisers can then test the site and see if they are getting the traffic they expect without a big financial commitment.
This needs the website to be fully automated so that advertisers upload their graphics and their advert is live within an hour if the images can be rebuilt that often. There are sites with individual graphics but the html overhead bulks the page size up inordinately. If the adverts are changed on a day to day basis then its more interesting for both human and search engine visitors to your website.
5. Provide click statistics so advertisers can feel theyre getting value for money. Tracking clicks isnt rocket science. Nor is sending out a weekly email. Customer service is very important. It helps to keep them coming back.
6. Try and make your site look different to the Million Dollar Home Page; experiment with layouts. I find it depressing that a number of websites have cloned the layout, fonts and colours. Theres enormous scope to be innovative here and some sites have done this.
Have I succeeded with my own site? Well I have applied nearly all of these principles but as the site has not gone live yet it is too soon to tell. Its the first part of a package Im producing for advertisers. Watch this space!
Where Should you Spend your Advertising Dollars?One of the most common questions people ask me is: Where should I spend my advertising dollars?? Their experience can typically be summed up as follows:I recently opened my business as an interior designer. I was so excited. But now ?two months later ?Im getting frustrated. I believe that my services […]
Advertising-The Best Marketing TipThe best marketing tip you will ever hear is to advertise your product or business. In fact, any marketing tip you hear or see will be related to some form of advertising. In this article, we will go over several marketing tips and the reason you should use them.One great marketing tip is […]
Generate Millions of Advertising Impressions and Drive Your Business Forward!What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential […]
Advertising InsertsOne of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. […]
50 Surefire Business Card TipsBusiness cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or […]
Written by info on January 30th, 2008 with comments disabled.
Read more articles on Advertise My Business.
This is the second article of a three-part series. I’m
illustrating the marketing challenges of a small business,
PrescottWeddings.com.
Our goal was to both build the PWC brand and drive traffic to
the Web site. Advertising regularly was essential. Yet it was
also essential to keep our costs down. So we leveraged our
monthly newspaper advertising to stretch our marketing
dollar as far as we could.
How did we do that? We “thought small.”
We bought one inch by two column inch ads (a column inch
in this particular publication is approx. 1.88 inches). The ads
were one inch high and almost 4 inches long.
To reflect the small ad, the copy also had to be short and
sweet. Like so:
www.PrescottWeddings.com. Everything you need to say “I
do.”
Just the name of the business and the slogan.
We put the name in large type and made the tagline much
smaller.
Did it work?
The first day this ad ran, we garnered 350 hits on the Web
site and several phone calls from business owners who
wanted more information.
And that was just the beginning. Hits steadily grew during
the campaign, and every time it ran we always noticed a
jump.
Not bad for a little ad.
Conventional wisdom says bigger is better. And while it is
true that big ads stand out (after all, they do take a big chunk
of real estate on the page) it doesn’t mean big is the only
way to go. Small ads can pack a punch too.
Why did the PWC ad work? First of all, it got noticed
because it stuck out (yes, small ads can stick out). It had an
odd shape — long and thin, not a square like so many other
ads. The name was big — bigger than many other fonts
surrounding it. (But not so big that the ad lacked sufficient
white space.)
But probably the biggest reason it worked was because the
message was simple. This is clearly a Web site about
having a wedding in the Prescott area. Therefore if you’re
involved with weddings, whether as a business or on a
more personal level, and you’re also associated with
Prescott, then this is a Web site clearly worth taking a peek
at.
People instantly got the message. And they got it even if they
only scanned the paper. It was quick and painless for them
— something all ads should strive to be.
What’s also interesting is how this ad hit its target market.
I’ve spoken to people (mostly men) who have no interest in
getting married and have never seen the ad even though
they read the paper. Conversely, businesses in the wedding
industry and brides have said they see the ad all the time.
Now, you may have a business name that doesn’t capture
your business’ products or services as well as
PrescottWeddings.com (my business name for example). In
this case, why not think of a catchy tag line you can use in
those small ads to drive people to your Web site?
Web sites can be huge, wordy, information-stuffed selling
tools. So use short, sweet one-message statement to get
people to go look and learn more about your business
rather than try to shove everything in an ad. Don’t forget to
include your business name and logo for branding
purposes.
Okay, so small ads with one simple message work. For the
final key in PWC’s marketing program, check out Part 3:
Frequency, frequency, frequency.
Michele Pariza Wacek owns Creative Concepts and
Copywriting, a writing, marketing and creativity agency. She
offers two free e-newsletters that help subscribers combine
their creativity with hard-hitting marketing and copywriting
principles to become more successful at attracting new
clients, selling products and services and boosting
business. She can be reached at
href="http://www.writingusa.com">http://www.writingusa.com
Advertising Made Easy, and Cost EffectiveAdvertising made easy, and your wallet will love it too!In today’s market, anyone in business knows that advertising is the backbone to the success, and without it, you are “dead in the water”. Even with the greatest product on the planet, a product that you know everyone needs and wants. Without advertising, it’s just […]
Generate Millions of Advertising Impressions and Drive Your Business Forward!What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential […]
Building Business With Free Online Classified AdsOne time sellers and long term sellers can cash in on the advantages of free online classifieds. Despite the service is given to you free of cost, free online classifieds ad websites offer great service in helping you sell your products.Free online classifieds websites generally are of two kinds ?some have an option for upgrading […]
Banner Stand ExhibitsBanner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores ?just about anywhere the potential customer can be attracted by high wattage graphics.The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds […]
Promote yourself on radio for freeUnless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I […]
Written by info on January 29th, 2008 with comments disabled.
Read more articles on Advertise My Business.
There are plenty of rights and wrongs, dos and donts in business card design. And it can get pretty confusing trying to remember all of them by heart.
Business cards are your allies in making your business thrive. It is the vantage point that connects clients to you and to your business. It pays to invest on quality business cards that will effectively draw clients towards you.
Business cards are made to attract attention. Thus, designing your business cards must be based with the intent to lure clients and make an impression on them. One should design business cards with the intent of communicating certain values and ideas to clients. The reason being is that business card designs can relay messages to clients ?borne out of impressions on the design itself.
Build Up Your Image
Image is an important factor for it builds up confidence, trust and security to clients. An image should always be a good reflection of you and your business to inspire clients. From top to bottom, even the littlest details such as the business card can demonstrate what measure of standard you and your company observes.
Simply put, a bad design is comparable to an applicant, dressed in a lousy suit for a job interview. Then and there, anyone can make negative assumptions and generalizations based on appearances alone. Thus, discouraging anyone to take you seriously or do business with you.
Imitation
Imitation they say is the sincerest form of flattery. This may be true but it is useful as well.
Scan business cards that you have collected thus far and screen which ones are the most appealing. You can also look up to you competition and see what makes its business card design noteworthy.
One does not have to duplicate another companys business cards. However, it is useful to note which elements work together. You can also study how the business cards appeal to you and why. You can use these ideas when you finally design you own business cards.
Originality
As what has been done before, you can use the strong points of popular business card designs and give it with your own twist. Integration is a key element to produce designs you can call your very own.
It is wise to remember that you should be able to express your own style or express your company identity in your business card design. Use fonts that are distinct to your company brand or image. Use colors too that can easily be associated with your company.
Thematic Business Cards
It is also practical to align your companys image or your nature of business in your business card design.
Observe templates and you can see how categories contain images that are easily associated with real estate, banking, information technology and the like. This directly and easily identifies your business card and your nature of business from others.
Logo
To give your company more prominence, it is advisable to include your company logo or emblem on your business card. The logo can be a powerful symbol that readily indicates your products and services It also projects a more professional appearance to your business card, without cluttering it with other images.
Quality
Entrust your business card printing and design to experts. Leave it to online printers who have years of extensive experience and knowledge in the printing industry. Choose an online printer who guarantees you quality business card prints, from paper stock, ink and printing equipment.
Designs can effect how the clients perceive you and your company. It can say a thing or two about your companys standards, product quality and the like by simply the way it looks. This is why both planning and execution is important in business card printing. Keep in mind these following ideas and youll be on the right track.
Business Cards Design tips can be found at U Printing: Business Cards Printing Services
Advertising Made Easy, and Cost EffectiveAdvertising made easy, and your wallet will love it too!In today’s market, anyone in business knows that advertising is the backbone to the success, and without it, you are “dead in the water”. Even with the greatest product on the planet, a product that you know everyone needs and wants. Without advertising, it’s just […]
Advertising-The Best Marketing TipThe best marketing tip you will ever hear is to advertise your product or business. In fact, any marketing tip you hear or see will be related to some form of advertising. In this article, we will go over several marketing tips and the reason you should use them.One great marketing tip is […]
Generate Millions of Advertising Impressions and Drive Your Business Forward!What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential […]
Promote yourself on radio for freeUnless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I […]
Advertising InsertsOne of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. […]
Written by info on January 29th, 2008 with comments disabled.
Read more articles on Advertise My Business.
Each and every time it runs!
That’s the easy answer. After all, it’s your money and your business at stake. You should be learning from every campaign. Here are some basic questions:
(1) How many customers did you reach?
(2) Why did they pick your business?
(3) What was in the ad that made them call or come in?
(4) What media did the best job?
That last question is the result of proper tracking. It’s like going to school. You are given exams to test your knowledge and see if you are ready for the next level. Without the tests, you don’t know how you are doing. Marketing must be measured in the same fashion. Suppose you’re running a weekly newspaper ad. If it never changes from week to week, which week did the best? So you have a small coupon or offer that differs each week and that’s your tracking mechanism. The same applies to any other medium,
The radio ad says ask for Sally at the tag line. When it runs in a different station, they ask for Annie. Why the big deal? Because, how do you know which ad at which time is doing the lion’s share of the work? Sure, you could survey every customer that comes in, but who has the time and who wants to bother paying customers?
If you run a Yellow Page ad or series of ads, jot down the page number of each and when a customer calls, ask them for that number at the end of the call. Then, you can determine your ROI or return on investment. You should be able to chart how much each customer cost to acquire and whether the particular media is worth the investment.
Every month you should adjust your program to reflect the results. Tracking takes commitment and effort, but so does running a business. Every campaign should allow for a tracking device and an expectation. There is no use throwing good money after bad. Use the results to redesign the next promotion and learn from your mistakes. Advertising isn’t an exact science and needs constant tweaking and experimentation. Don’t be discouraged by poor results. Instead, learn and move forward realizing that your customers are your best feedback as to why, or why not, they are responding to your advertising.
Jeffrey Hausers latest book is, “Inside the Yellow Pages,?which can be viewed at http://www.poweradbook.com
He was a sales consultant for the Bell System Yellow Pages for nearly 25 years. He graduated from Pratt Institute with a BFA in Advertising and has a Master’s Degree in teaching. He had his own advertising agency in Scottsdale, Arizona and ran a consulting and design firm, ABC Advertising. Currently, he is the Marketing Director for thenurseschoice.com, a Health Information and Doctor Referral site.
Advertising Made Easy, and Cost EffectiveAdvertising made easy, and your wallet will love it too!In today’s market, anyone in business knows that advertising is the backbone to the success, and without it, you are “dead in the water”. Even with the greatest product on the planet, a product that you know everyone needs and wants. Without advertising, it’s just […]
Why Should You Use Google Ads on Your Website?If you are interested in earning income from your website, should you consider using the Google AdSense program to place targeted ads on your web pages? When I first considered this idea, I wasnt sure if it was right for me. You see, I have a number of websites that promote affiliate links […]
Generate Millions of Advertising Impressions and Drive Your Business Forward!What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential […]
Advertising-The Best Marketing TipThe best marketing tip you will ever hear is to advertise your product or business. In fact, any marketing tip you hear or see will be related to some form of advertising. In this article, we will go over several marketing tips and the reason you should use them.One great marketing tip is […]
Building Business With Free Online Classified AdsOne time sellers and long term sellers can cash in on the advantages of free online classifieds. Despite the service is given to you free of cost, free online classifieds ad websites offer great service in helping you sell your products.Free online classifieds websites generally are of two kinds ?some have an option for upgrading […]
Written by info on January 27th, 2008 with comments disabled.
Read more articles on Advertise My Business.
We have a Great News that we think that may interest you as a Business owner. It is about a Advertising Agency that are preparing to launch and incredible system to help business to earn constant cashflow.
What is that means? Well, that means that every money that you invest for advertising will be paidback to you from 175% and up. That’s a fantastic gain without lost.
We will advertise all kind of things like - cars for sale, buy, rent, freebees, real estate and much more.
But the system that we just mentioned, will be available only for businesses, home businesses and network marketers. This idea has created for new e-commers and advance businesses.
Why? Because we think; For a business to grow, it needs Cashflow.
And just that, is this company will do for you to build a steady Cashflow.
Let me ask you a question: Are you a company or a networkmarkter that pay monthly fees just to see your ADs out?
Well we got a good news for you, with this system you don’t have to pay NO monthly fees, your ADs will stay in the system untill you receive your full amount gain of 175% and up. That’s right.
Did I mention that it will be paidback in EUROS?
Yes, this a prelaunch offer. If you buy an AD package now you will pay in US $ and when this E-advertising agency launch officially all prices gonna be in EUROS.
That’s a fantasic gain for you as a Investor. We believe that this system is gonna be a investors playground. And trust me, it will be.
More info see: http://www.volcanoadsystem.com
On this site you get more information but if you don’t find what you are looking for you can e-mail us at: discount4real@myluckymail.com
Why Should You Use Google Ads on Your Website?If you are interested in earning income from your website, should you consider using the Google AdSense program to place targeted ads on your web pages? When I first considered this idea, I wasnt sure if it was right for me. You see, I have a number of websites that promote affiliate links […]
50 Surefire Business Card TipsBusiness cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or […]
Building Business With Free Online Classified AdsOne time sellers and long term sellers can cash in on the advantages of free online classifieds. Despite the service is given to you free of cost, free online classifieds ad websites offer great service in helping you sell your products.Free online classifieds websites generally are of two kinds ?some have an option for upgrading […]
Advertising Made Easy, and Cost EffectiveAdvertising made easy, and your wallet will love it too!In today’s market, anyone in business knows that advertising is the backbone to the success, and without it, you are “dead in the water”. Even with the greatest product on the planet, a product that you know everyone needs and wants. Without advertising, it’s just […]
Advertising-The Best Marketing TipThe best marketing tip you will ever hear is to advertise your product or business. In fact, any marketing tip you hear or see will be related to some form of advertising. In this article, we will go over several marketing tips and the reason you should use them.One great marketing tip is […]
Written by info on January 26th, 2008 with comments disabled.
Read more articles on Advertise My Business.
You offer a reliable, quality service. You know that if more people knew what you can do, you’d increase sales. So you advertise in the most likely media for potential clients to read about you. But there’s no response. Why?
If this scenario is familiar to you there’s a few likely causes.
1. Maybe your ad’s aren’t designed well - poor layout, inappropriate offer, etc.
2. Maybe you have selected the wrong media, placement or timing.
3. Maybe you shouldn’t be advertising your services.
Now I know there’s a lot to consider when writing advertisements - creating “killer headlines”, long copy versus short copy arguments, using white space, etc - and I could give you some tips on how to buy media. But I’m not getting into that today. I’m going to talk about the third point - maybe you shouldn’t advertise.
But wait! (I hear you ask)… Why shouldn’t I advertise my business?
Put simply, some services are not suitable to be advertised in the usual fashion. Most advertising is to stimulate action, usually a purchase or decision to place an order. If you’re selling a ‘product’ this is relatively easy to achieve. Customers know what they are buying. There’s usually some sort of benchmark, or product criteria, customers use to judge whether your product will do what they want.
But when it comes to services, many potential customers (or clients - I use both terms interchangeably) may not be able to make the same sort of judgement. This is particularly the case for services where the specific outcome is hard to predict, or where there is a large degree of emotional involvement or risk in the customers decision making process.
Think about it this way. Services can be broadly classified under the following headings:
* People Processing (eg hairdresser, medical)
* Possession Processing (eg computer repairs, dog obedience training)
* Knowledge Processing (eg education, entertainment)
* Information Processing (eg accounting, investment advice)
Generally speaking, possession and people processing services are more tangible than knowledge or information processing. For possession and people processing services, clients can see/touch/feel the outcomes, and they may even be personally involved in the delivery of the actual service. Additionally, tangible services usually incorporate a higher level of personal contact (intensity or frequency) between the provider and the customer.
So, for more tangible services, clients often have more reference points on which to base a future purchase decision.
If your business provides services with less tangible, and more variable, outcomes then media advertising may not be the best answer for you. For your type of services customers will be very interested to understand ‘how’ you deliver your service and will need to develop a suitable degree of trust in you before they will make the decision to use your services. These criteria cannot be fully met through advertising alone.
So what should you do to get more business?
Here are a few ideas:
* Perform your service to an excellent standard - surpassing mere customer satisfaction.
* Provide information to educate your potential clients.
* Develop sales processes that identify real problems you can solve.
* Make sure you address the true concerns and risks of your clients.
* Understand the clues customers use to decide whether they will use you.
* Create a network of related service providers who may refer prospects to you.
* Develop mutually beneficial joint-promotional activities with well-respected businesses in complementary fields.
Please don’t misunderstand my message. Advertising can be very productive. If you can clearly state specific benefits (i.e. outcomes) and overcome the initial concerns of prospective clients, then advertising may work for you. That’s why possession processing services such as lawn mowing can be easily advertised. For your average lawn the customer can recognise and understand what they are buying.
However, if your business provides relatively intangible services that deliver outcomes dependent upon a variety of factors, then media advertising should not be high on your list of marketing activities.
(c) 2004 Marketing Nous Pty Ltd
Stuart Ayling runs Marketing Nous, an Australasian marketing consultancy that specialises in marketing for service businesses. He helps clients to improve their marketing tactics, attract more clients, and increase revenue. Stuart also offers telephone consultations and runs regular marketing seminars. For additional marketing resources, including Stuart’s popular monthly newsletter, visit his web site at http://www.marketingnous.com.au.
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Written by info on January 26th, 2008 with comments disabled.
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If you’ve been searching around for business cards that will best represent the image you want to portray for your business, then you’ve no doubt encountered many options. The Big Two, as I like to think of them, are “Raised Letter” and “Full Color.”
What are the differences in raised letter and full color business cards? What are the price differences? What looks best for how I want to represent my business? These are all questions I hear on a daily basis.
1. The difference between Raised Letter and Full Color printing is in how the ink is applied to the card stock. Thermography is the type of printing that produces ink that stands up off the page slightly. When you run your fingers across the surface, you can feel the printing on the stock. Each color that is printed has a separate plate, and the cards have to be run through the press for each color chosen. These types of cards have a very elegant and refined look about them, especially if the colors and stocks chosen are complimentary. There are hundreds of varieties of stocks and inks to choose from.
Full Color printing is much like printing from your ink jet printer at home. All the inks are printed on the page at the same time, and combined to create hues, shades–photo images. So, one run through and the cards are printed. These cards have been traditionally used by real estate agents, insurance agents and the like. But now, with this type of printing becoming more affordable and available, anyone can choose this option. These designs most of the time seem jazzier, sharper, more upbeat.
2. The cost difference is an oddity. Spot printing (the process of laying the colors on one at a time, as in Raised Letter cards), can be much cheaper–if only one color or black is chosen. White plate (65 lb stocks) will be cheaper than a cordwain or linen. But, if you start adding more colors (equals more time through the press) then you’ll start racking up the cost. If your colors touch each other (called registration–the printer must make sure the cards run through correctly) then you’ll tack on some extra expense there.
If you have a full color logo, the least expensive way to go would be with full color (process printing). But, you generally have to get a minimum of 1000. You can get 250 from some places, but you’ll pay about the same price. It’s the setup fee from the printer that is the biggest expense. Printing them is the cheap part, which is why the more you get, the better the price.
3. To choose the look that’s right for you, I would think first about the image you are projecting for your company. Are you a doctor? You probably would rather have a classier linen stock with black and gold inks. Same for lawyers and other professionals. A handsome bordeaux (burgundy) on grey fiber stock would speak volumes about your professionalism. The raised letter would add to the expensive feel. There is really no need to add more than 1 color and black in printing raised letter cards. If that’s the way you’re heading, then you probably have a flashier business image and would need full color cards. A doctor or lawyer is usually using cards to provide clients with contact information, not get more business.
Full color is proven to get a 30% better response rate than regular printing, but this is only a bonus if your business aims to use the business cards to get more business. If you sell a product, using full color cards would be a brilliant idea–you can have a photo of it right on the cards. If you’re in a service industry like real estate, you’ll want your prospects to remember your face. Add your professionally taken photo to your cards. If you’re trying to express a concept of what you can do for customers, then finding the right stock photo image can speak thousands of words with just one image!
In reality, cost usually dictates the biggest part of your decision making process. However, I would caution you to consider your IMAGE first. You might find that if you choose the card that has the best representation of your image, the cost ends up being less than if you choose the wrong one.
About The Author
Business card designer, Miton?Cooke, specializes in full color business card designs at her website http://drbusinesscards.com. You can also give her a call at 1-800-431-3407 to order raised letter cards! Miton?can be reached by email at moi@mitone.com. Sign up for the free e-newsletter about Business Card Marketing by sending a blank email to bizcardmarketing@getresponse.com.
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Written by info on January 25th, 2008 with comments disabled.
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Many multi-million dollar deals begin with the exchange of business cards. The establishment of a trusted business relationship go through the stage of introduction, customer acquisition, and customer retention. At each stage of customer relationship management, the little card is the bridge between you and your clients. When you first meet a prospect, the business card is your greeting card. When you work on a deal with a prospect, that little card is a door to your business world - where they will find the phone number to call you to ask for more information or go to you website to do the research themselves. When you work on a project with the clients, that little card is the notepad where they write down the things that are important to them.
Effective business cards make a huge difference in your daily interaction with prospects, customers or clients. But not all business cards are created equal. A business card answers the questions of who you are and what your business do.
Information Elements about You
* Your Name
* Your Job Title
* Brief Description of Your Job Title - If your official job title isn’t intuitive to laymen, it’s necessary to have a brief description about your job title so a average person, not a expert in your field, can understand. If the job title is trivial, it’s best to have a tag line to emphasize your expertise or to distinguish you from others. A freelance writer may have a tog line - “Business writing that actually works”. An Internet marketing expert may say “Convert your visitors to sales”.
* Phone and Fax Numbers
Information Elements about the Business
* Business Name
* Brief Description of the Business
* Website URL - It’s a absolute must to have a website for any business, large or small. This is digital and information age. And leave the back of your business cards blank so clients can use it to take notes. Your website is where they find detailed information about your business.
* Physical Address - They know how to get to your office for a meeting.
Once we’ve identified the elements of an effective business card. The design of your business card is only limited by your imagination. Though you can do business card printing yourself using many different business card templates, it’s wise to spend a little money to order professional designed business cards. For as little as $20, you can order 500 business cards. Color business cards will cost a little bit more.
Copyright @2005, Bruce Zhang
You have permission to publish this article electronically free of charge, as long as the bylines and links in the body of the article and the bylines are included.
Bruce Zhang has over 10 years of experience in Web development and Internet marketing. He has great experience with using business cards to promote websites and business. A color business card works even better.
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Written by info on January 25th, 2008 with comments disabled.
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