July 2007
You are currently browsing the articles from written in the month of July 2007.
The success of a business plan stands or falls on its ability to get potential investors to take a moment to read it. Nothing works better for doing this than well-written headlines designed to interrupt and engage investors. Here are five fundamental rules for writing and incorporating headlines into your business plan.
More important than anything else, try to get investors?self-interests into every headline you write. Make your headlines suggest to investors that there is something about your business plan or venture they want. This rule seems so obvious. Yet, absent omitting headlines entirely, it is the rule most often violated. Replace overused one word headings like “Company”, “Products”, “Market”, Financials” with headlines that appeal to investors?self-interests like making money, protecting their investment, or building trust.
Be sure to get news worthy information like new products, new uses for old products, or technological breakthroughs into your headlines whenever possible.
Avoid curiosity?headlines. Marketing and advertising professionals have proven through testing and experience that the effectiveness of the average curiosity headline is, at best, doubtful. For every curiosity headline that succeeds in getting an investor to read further, a dozen will fail. Instead, combine curiosity with news or self-interest to create a single, more compelling headline capable of drawing investors into your plan.
Take a positive angle with your headlines. Avoid headlines that paint gloomy or negative pictures of your business venture or markets. For example, if you are targeting a market with millions of suffers, emphasize in your headlines how the business venture can benefit them.
Demonstrate through your headlines that here is a business plan that will generate results and is backed by evidence. Let your headlines educate investors about the opportunity, risks, and the available options.
Of course it goes without saying that in using any of these rules be sure to make your headline believable. In most cases, too good to be true?headlines will not draw experienced investors into your plan.
Mike Elia is a chief financial officer and an advisor to venture capitalists and leverage buyout specialists. His business plan ebook “Business Plan Secrets Revealed” shows how to make your business the most appealing investment choice to venture capitalist, bankers, and other business investors. For his free business plan guide visit http://www.business-plan-secrets-revealed.com/free-business-plan-guide.html
Advanced Tips for Advertising OnlineAdvertising online is really important for the online business. It is also very effective. You can use different types of online advertising methods to get the desired result.Place all your online advertisements in a website that has the maximum visitors a day. This is important because more visitors will ensure that you get good numbers […]
You Are WrongIt appears that most gurus if you want to call them that represent themselves as experts. In several statements that Ive read, they refer to other marketers as making mistakes. Yet, when they make the same mistakes, they call it testing.I read a quote one time about a child learning to walk. […]
Local Classifieds Convert BestWith internet taking over the whole business transactions, the focus of advertising re-shifts to the power of words. Local classifieds used to have a stigma as being read by only people in the lower income strata. The runaway success of real estate classifieds in real estate magazines, auto classifieds in auto classifieds section of newspapers […]
Writing Effective AdvertsAdvertising ?Who Needs It? - Who doesnt!Most people who read information about business or advertising are doing so because they are trying to make some kind of positive change in their life. Perhaps get a job, make money, and increase their customer base ?whatever. Thats the central purpose of a classified ad. […]
Written by info on July 31st, 2007 with comments disabled.
Read more articles on accounting.
This is the second part of creating your own business card. If you missed the first one, let me know: http://www.ezinearticles.com/http://www.ezinearticles.com/mailto:webmistress@janes-place.com
Click in the box, where you want your text to appear.Type in your text. Make sure the text is where you want it. For example, in my card the bottom text wasn’t under my logo. To put it under the logo, I highlighted the text I wanted under the logo and clicked on the left button on the tool bar.
You can change the font, by going to the ‘Format Menu’ and choosing ‘Font’. Choose your Font size and the type of Font you want. Click ‘ok’. NOTE: Be sure you choose a Font that is easily read. If you don’t, you may as well not have a business card.
NOTE: If you create your card and don’t like the way it looks, you can undo the changes, by going to the ‘Edit Menu’ and choose ‘Undo’. You can also highlight the area you want to do over and undo it the same way.
If you create your Business Card with a URL or Email, be sure to turn off the hyperlink like we did for our Letterhead.
You can print the Business Cards your self or have them printed professionally. For best results, they should be printed on 250 gsm or thicker paper. Most printers can only handle 160 gsm, therefore you might want to go the professional printer route. If you are operating on a small budget, like most small businesses, print them yourself. That way the cost will just be for the ink and paper.
If you choose to have them printed professionally, you will need to copy it to a floppy disk. To do this, go to ’start’ — ‘programs’ –’Windows Explorer’ . Click on the + next to ‘My Documents’. Choose the folder your Business card is in and double-click on it. On the right side of the screen, you will see the file, ‘Business Card’. Right-click on it and choose ‘Send To’ — 3 1/2 Floppy A’. It will then be copied to your Floppy Disk. Take this disk to the professional printing place and they will do the rest.
If you choose to print them yourself, you will need to create more than one card and buy the paper to print them on [at least 160 gsm].
To create more than one card, we will copy and paste the original card. Click inside the card area. Go to the ‘Table Menu’ — ‘Select’ — ‘Table’. Go to the ‘Edit Menu’ and choose ‘Copy’. Go to the space directly under the first card and hit enter. Go to the ‘Edit Menu’ and choose ‘Paste Cells’. A copy of your business card will appear. Continue this process until you finish the first row. Word will automatically move to the second row. Continue this process until the page is full. Go to the ‘File Menu’, choose ‘Print’. Under ‘Page Range’, be sure that ‘all’ is selected. Choose the number of copies you want and click ‘ok’.
About The Author
Jane Fulton is Owner & Webmistress of http://janes-place.com ‘Home For Newbies & Beginning Marketers’. She has been helping them for almost 4yrs now. She publishes a newsletter, Newbie & Affiliate SOS Newsletter. It appears online twice a month. If you like these ‘How To’ type of articles, subscribe to her newsletter at: http://janes-place.com/sos.htm
webmistress@janes-place.com
When and How Do I Track My Advertising?Each and every time it runs!That’s the easy answer. After all, it’s your money and your business at stake. You should be learning from every campaign. Here are some basic questions:(1) How many customers did you reach?(2) Why did they pick your business?(3) What was in the ad that made them call or […]
Business Ethics: Lesson Plans, Knowledge Management, Ethics and Capitalism CollideRecently I read of a new website where teachers can post and sell their lesson plans to recover the time that they had spent in developing these plans. On the surface, this sounds reasonable and why would anyone object to teachers making a little more money through such a capitalist venture and leveraging their […]
Post-Katrina Role Of Property Insurers Threaten Consumers NationwidePrediction is very hard, especially when its about the future. Yogi BerraGiven the focus on the recent one-year anniversary of Hurricane Katrina by the media and government officials and its label as the most costly catastrophic disaster in United States history, there has been little focus on the nationwide impact the property and […]
You Are WrongIt appears that most gurus if you want to call them that represent themselves as experts. In several statements that Ive read, they refer to other marketers as making mistakes. Yet, when they make the same mistakes, they call it testing.I read a quote one time about a child learning to walk. […]
Written by info on July 31st, 2007 with comments disabled.
Read more articles on accounting.
Gaining the attention of prospects and turning them into customers is an ongoing challenge. With so many brands competing in so many marketing channels, it’s easy for your message or product to get lost in the noise. Small or local companies with marketing budget constraints face an even greater challenge when competing with the seemingly unlimited budgets of national or multinational companies. The key to attracting customers is to leverage your advertising budget to garner the most attention for the least amount of money.
Advertising balloons and advertising blimps can help generate the interest of prospective customers and draw greater traffic to your location, whether it’s a booth at a trade show or a retail outlet. In an outdoor setting, advertising blimps and advertising balloons inevitably draw the attention of passersby. Visible by car or on foot, advertising blimps and advertising balloons present a cost-effective marketing strategy that will create traffic, generate sales, and increase profits.
There are a number of types of advertising balloons that you can use to leverage your marketing dollars in order to maximize your profits:
Cold Air Inflatables - Up to 25 feet tall, cold air inflatable advertising balloons can be purchased or rented. You can attach your business signage to standard cold air inflatable advertising balloons, or you can have custom balloons made with your logo or slogan. Once the flat balloon is tethered, you simply have to attach a fan in order to have the large balloon come to life. Cold Air Inflatables are great for parking lots, parks, or other large outdoor spaces.
Helium Advertising Blimps - Helium inflatables are blimps that range from seven feet long to 30 feet long. These advertising blimps can be tethered to the ground or to the roof of your building for additional height. True attention-grabbers, helium blimps can be custom made with your company name or logo.
Large Balloons with Helium - You can utilize large helium balloons - which can be custom made in any shape or with any message - inside your retail space, at trade shows, at street fairs, or at strategic places in a parking lot or in front of the store.
Parade Balloons - Every community has a number of parades during the year. Small businesses can make a huge impact with large balloons specifically made for parades. Custom advertising parade balloons can embody any theme or message, and are a great way to convey your message to the community.
When you think about all of the times an advertising balloon or advertising blimp has cause you to turn your head or look skyward, you understand the power of this inexpensive marketing tool.
Chris Robertson is an author of Majon International, one of the
worlds MOST popular internet
marketing companies on the web.
Learn more about
balloon advertising or visit
Majon’s Business and Entrepreneurs directory.
The Only Bad Advertising Is No Advertising - Or Is It?Depending on whom you ask, you will get told many truths?about advertising. The question I have for you today is this ?Is the only bad advertising, no advertising??/p>Before we begin, it might help us to agree on what advertising is, so heres one definition:Advertising is the non-personal communication of an individuals paid persuasive information regarding […]
God Bless The Refrigerator Magnet!Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations.They dont make the greatest commission for a salesman of advertising specialties, but I cant stop myself from recommending these little beauties […]
When and How Do I Track My Advertising?Each and every time it runs!That’s the easy answer. After all, it’s your money and your business at stake. You should be learning from every campaign. Here are some basic questions:(1) How many customers did you reach?(2) Why did they pick your business?(3) What was in the ad that made them call or […]
Business Ethics: Would You Buy From You?You can never find yourself until you face the truth. Pearl BaileyAT the beginning of the twentieth-first century, it seemed that business ethics had become an oxymoron, that integrity was for suckers and that profit was the singular force driving business.Then, as mega-corporations collapsed and scandalized companies fell, we witnessed the fragile framework of […]
Written by info on July 30th, 2007 with comments disabled.
Read more articles on accounting.
Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.
How do your clients feel about your business card? Put yourself in their shoes.
Is it valuable to them?
Does it solve a problem?
Take advantage of the extra real estate on the other side
Most business owners don’t utilize the backside of their business cards. It’s prime space to include important facts, offers, and information that help sell your company to the holder. Including valuable offers on your business card will make it worth holding on to.
P.T.O - How to get someone to turn over your business card
One small abbreviation added to the front of your cards can double your success rate. P.T.O. (Please Turn Over) lets the holder know there is something of value of the backside, and it would be in their best interest to check it out. Alternatively, you could include “See back for special offer” if you have the space for it.
Now that you have their attention, reel them in with a:
Survey, redeemable for a free gift
Punch card for frequent clients
Valuable coupon URL to a special webpage targeting business card recipients
Research your sector to learn what business card marketing words will flip their switch and turn them on to your company. Give them what THEY want.
Even if you only hand out 50 cards using this technique, you’ve just created 50 opportunities for new business. Just imagine the possibilities that would come with having 1000 highly effective business cards floating around.
Now that you’ve found the secret recipe for business card marketing success, hand those cards out wherever and whenever you can. The more you hand out, the better chance you have of scoring another life-time customer.
About The Author
Chris Brunner specializes in helping people design and market their business cards for better results. Create inexpensive and effective business cards online at GreatFX Business Cards
Business Ethics: Lesson Plans, Knowledge Management, Ethics and Capitalism CollideRecently I read of a new website where teachers can post and sell their lesson plans to recover the time that they had spent in developing these plans. On the surface, this sounds reasonable and why would anyone object to teachers making a little more money through such a capitalist venture and leveraging their […]
God Bless The Refrigerator Magnet!Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations.They dont make the greatest commission for a salesman of advertising specialties, but I cant stop myself from recommending these little beauties […]
Local Classifieds Convert BestWith internet taking over the whole business transactions, the focus of advertising re-shifts to the power of words. Local classifieds used to have a stigma as being read by only people in the lower income strata. The runaway success of real estate classifieds in real estate magazines, auto classifieds in auto classifieds section of newspapers […]
Writing Effective AdvertsAdvertising ?Who Needs It? - Who doesnt!Most people who read information about business or advertising are doing so because they are trying to make some kind of positive change in their life. Perhaps get a job, make money, and increase their customer base ?whatever. Thats the central purpose of a classified ad. […]
Written by info on July 30th, 2007 with comments disabled.
Read more articles on accounting.
I recently completed a Marketing Makeover for an Ad
that wasn’t generating results for the owner of a
Piano Tuning Business.
Here is the original ad:
========================================
A BETTER PIANO
A well tuned and adjusted piano is a beautiful instrument.
It is a joy to play and listen to.
Each string is raised slightly and then lowered
to the true pitch for the most stable tuning.
Yes, it is a better piano:
because it is well maintained, it will last longer, and
its value will actually increase.
For a better tuning please call:
Ray Meinhardt, Piano Technician
218-631-3451
======================================
Although the heading was centered and bold, it wasn’t an
effective headline because it didn’t catch the attention of
the target market.
Regardless of how small your Ad is, it still must answer
“What’s In It For Me?” for your target market.
In order to answer that question you must know how
your service can solve their problem.
For our Piano Tuner, his target market is dealing
with the following problems:
1. They have invested a lot of money into their piano
and they want to keep it well maintained.
2. They use their piano for entertaining guests,
and if it isn’t properly tuned the resulting music
will be embarrassing to them.
3. They want to get the most out of their investment,
and feel that properly tuned pianos play better music.
This also satisfies their need to have the best.
4. They want to increase the value of their investment.
Since the goal of the Ad is to generate response from
prospects currently in need of a Piano Tuner,
the Marketing Makeover is focused on catching
their attention and getting them to call.
Here is the Ad Marketing Makeover:
===================================
“My Friends All Laughed When I Sat Down At My
Piano - Expecting To Hear Embarrassing Off Key Sounds…
But When I Began To Play, They Were Mesmerized
By The Beautiful Music”
Tune your embarrassing off keys into beautiful music
today by calling Ray Meinhardt, Piano Technician
at (218) 631-3451
Mention this Ad and receive our
FREE Perfect Melody Piano Package!
(includes a Precision Tune Piano Analysis)
===================================
The headline in the new Ad will still be bold and centered,
but it now answers “What’s In It For Me?” for prospects
suffering from the embarrassment of an off key piano.
The new Ad now features an offer designed to
generate greater response from prospects.
The Perfect Melody Piano Package will consist
of marketing materials designed to position
our Piano Tuner as an expert, and the only solution
to the problems faced by his target market.
The Piano Analysis is the most important component
of the package because it will get him in front of
his prospects who have raised their hands and indicated
a need for his services.
To convert more leads into sales, he can offer a special limited time
introductory offer to prospects after completing the Piano Analysis.
Now that the Ad has a compelling headline and offer,
it needs to be placed in publications read by piano owners.
If placed in several publications at the same time, the
results can be tracked by placing a special code at the
bottom of the Ad for each publication.
Then the Ad can be removed from publications that
are not producing results, and ran more frequently in
publications that are producing results.
Once you have a winning Ad, get more mileage from it
by using the marketing message in Flyers and Postcards,
and other marketing materials.
When your Ad is on a winning streak it will not only
pay for itself many times over, but it will also produce
more profits so you can grow your business.
Copyright 2005 Black Unicorn Communications, Inc.
All Rights Reserved
Black Unicorn Communications
helps Service Businesses
attract more clients in less time.
Visit http://www.blackunicorninc.com
to receive our free Business Success Toolkit
including the free course: 7 Steps To More Clients.
You Are WrongIt appears that most gurus if you want to call them that represent themselves as experts. In several statements that Ive read, they refer to other marketers as making mistakes. Yet, when they make the same mistakes, they call it testing.I read a quote one time about a child learning to walk. […]
Writing Effective AdvertsAdvertising ?Who Needs It? - Who doesnt!Most people who read information about business or advertising are doing so because they are trying to make some kind of positive change in their life. Perhaps get a job, make money, and increase their customer base ?whatever. Thats the central purpose of a classified ad. […]
Business Ethics: Would You Buy From You?You can never find yourself until you face the truth. Pearl BaileyAT the beginning of the twentieth-first century, it seemed that business ethics had become an oxymoron, that integrity was for suckers and that profit was the singular force driving business.Then, as mega-corporations collapsed and scandalized companies fell, we witnessed the fragile framework of […]
When and How Do I Track My Advertising?Each and every time it runs!That’s the easy answer. After all, it’s your money and your business at stake. You should be learning from every campaign. Here are some basic questions:(1) How many customers did you reach?(2) Why did they pick your business?(3) What was in the ad that made them call or […]
Written by info on July 29th, 2007 with comments disabled.
Read more articles on accounting.
It is useful to go into an understanding of some of the finer points of maximizing responses to produce business when you want it.
1) Position - There is an ugly phrase that is based upon some measure of a truthful principle It is “last liar has the best shot”. Humans remember the last thing that they heard on a subject. I once got a job through an employment agency partly because the agent thought I had the best chance of getting it if he placed me in the last position for the interview. It worked. The human mind is somewhat like a computer. It processes information and retains it. It recalls it with more ease if it was the last of the stimulus received. That’s why people cram for tests; the recent ingesting of information is easily recalled.
2) Frequency - Reinforcement of the message causes ease of recall. (unlike computers, which recall all with the same level, emotion is a non-factor with electronic memory.) This is always the reason all media companies advise you to run ads frequently. Even if they have an agenda, the theory is based on somewhat valid statistical evidence.
3) Positive Emotional Reliability - The other two are valid, but, the more the message touches the heart, the easier it is to remember. So, combine both and get the best of both avenues. It is always the memories that stir up emotions that are more easily and vividly recalled.
4) Variety of Approaches - If you see the same ad over and over, unless it really touches you in a positive way, and even then sometimes, it loses it’s effect because the instant you see or hear it, you shut off the conscious absorption of it because you are already familiar with it and you shut down receiving it any more. This is why Madison Ave. tries to use “funny” all the time. This is done to get people to pay attention to the whole message They would be better off using a positive emotional benefit to get them to listen with impact.
So, change the ad, rotate ads that deliver a logical message, an emotional response and an unusual message. Companies run ads frequently because they work. However, they would work better if they varied the angle of appeal, thus would not become stale too quickly.
Daniel Wadleigh is a nationally published marketing consultant and has programs for start-up and existing businesses including effective web sites, e-mail/database, other non-internet ways to drive them to your website, and low cost ways to get more new customers.
Go to: http://www.more-new-customers.com to get free copy of “Marketing to Men vs. Women- the 8 different responses” and a Free copy of “Market Research- 7 Questions to Ask to Start-up and 7 to Ask to Improve Any Business.”
You Are WrongIt appears that most gurus if you want to call them that represent themselves as experts. In several statements that Ive read, they refer to other marketers as making mistakes. Yet, when they make the same mistakes, they call it testing.I read a quote one time about a child learning to walk. […]
Post-Katrina Role Of Property Insurers Threaten Consumers NationwidePrediction is very hard, especially when its about the future. Yogi BerraGiven the focus on the recent one-year anniversary of Hurricane Katrina by the media and government officials and its label as the most costly catastrophic disaster in United States history, there has been little focus on the nationwide impact the property and […]
God Bless The Refrigerator Magnet!Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations.They dont make the greatest commission for a salesman of advertising specialties, but I cant stop myself from recommending these little beauties […]
When and How Do I Track My Advertising?Each and every time it runs!That’s the easy answer. After all, it’s your money and your business at stake. You should be learning from every campaign. Here are some basic questions:(1) How many customers did you reach?(2) Why did they pick your business?(3) What was in the ad that made them call or […]
Written by info on July 29th, 2007 with comments disabled.
Read more articles on accounting.
Small business advertising shouldnt be done like most of the advertising you see on T.V. ?or hear on the radio. There ARE exceptions, of course. But for the most part, small businesses shouldnt do much of the following:
1) Institutional advertising (a.k.a. Madison Avenue?type advertising).
2) Public relations or simply publicity seeking.
3) Any type of response advertising that’s non-measurable.
The kind of advertising you SHOULD be doing is measurable. By this I mean you can ?/p>
a) ?control costs.
b) ?measure results.
Small business advertising that doesn’t fit these criteria is mostly like throwing money down a hole. (Like I said, there are exceptions. But if you try to promote your business using public relations youd better have a business that can benefit from that plus get the help of a professional who specializes in it.)
Institutional ?Madison Avenue type stuff ?doesnt work in small business advertising any more than it effectively works for big companies using it. Its just that big companies typically have big budgets they can spend on bad advertising without going under financially.
Thats a luxury most of us dont have.
Direct marketing is different. You can control its costs. Taylor it to your ad budget. And measure its effectiveness based on response to the offer in the ad or sales letter.
Examples of response triggers used in effective small business advertising include:
* Phone calls asking for a direct response ?like a sales appointment ?or a purchase ?or an invitation to come into the store with a certain customer code?one can use to receive a gift or purchase discount.
* A TV or radio commercial that asks for a direct response ?like having the customer write or call in and tell what station they heard the ad on to get a free gift or special discount.
* Any type of media that asks for a direct response ?like redeemable coupons sent through the mail ?a sales letter send through the post or Email, with an invitation attached for a special after hours?sale ?a postcard offering a 2 for 1 restaurant special ?or an invitation to call in and ask for free information.
Your small business advertising is going to be very wasteful unless you make the right offers to the right people. Being in tune with the needs, desires and motivations of your potential customers is crucial.
For example ?if Jacks Sporting Goods store advertises a 30% discount sale on all golf equipment by sending 5,000 brochures through the mail to nearby residents the waste-factor is going to be extremely high.
After all, how many of those residents are golfers? Probably only a small percentage. And of those who are golfers, how many of them will come in for Jacks sale?
In this case, most of his small business advertising dollars are wasted.
However ?if Jack takes that same offer ?and sends it directly to 500 golfers in his area the response will be much higher. Hes able to get the names and addresses of likely golfers from a list broker by renting the names of people in his area who receive golf magazines.
See the difference?
Jack doesnt even have to mail out all 500 letters at once. If his budget is a little tight, he can stagger his mailing over a period of days. Or even limit the sale to those bringing in a coupon received through his mailing to test the effectiveness of his direct mail campaign.
Any small business advertising failing to ?/p>
* offer a free gift(s)
* give a time limit on the offer so buyers will be motivated to act quickly
* award a bonus or premium of some sort just for coming into the store
* present a sale or discounted pricing
* announce something new (i.e., product, service, price)
?should be avoided. As a matter of fact ?the more of these elements in your advertising the better.
An ad containing each of the above ingredients ?targeting prospects known to be interested in the product/service?stands a very good chance of being a winner.
Your small business advertising doesnt have to fail. Once you learn the key ingredients youll never again worry about throwing advertising dollars away.
Joe Farinaccio is an advertising specialist and copywriter. To get LOTS of information on getting customers to call ?and buy stuff ?visit his website at: http://www.sales-letters-and-marketing.com
Advanced Tips for Advertising OnlineAdvertising online is really important for the online business. It is also very effective. You can use different types of online advertising methods to get the desired result.Place all your online advertisements in a website that has the maximum visitors a day. This is important because more visitors will ensure that you get good numbers […]
The Only Bad Advertising Is No Advertising - Or Is It?Depending on whom you ask, you will get told many truths?about advertising. The question I have for you today is this ?Is the only bad advertising, no advertising??/p>Before we begin, it might help us to agree on what advertising is, so heres one definition:Advertising is the non-personal communication of an individuals paid persuasive information regarding […]
You Are WrongIt appears that most gurus if you want to call them that represent themselves as experts. In several statements that Ive read, they refer to other marketers as making mistakes. Yet, when they make the same mistakes, they call it testing.I read a quote one time about a child learning to walk. […]
God Bless The Refrigerator Magnet!Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations.They dont make the greatest commission for a salesman of advertising specialties, but I cant stop myself from recommending these little beauties […]
Written by info on July 27th, 2007 with comments disabled.
Read more articles on accounting.
You need to take advantage of targeted advertising frequently to help make your online business successful. Targeted advertising means that you are advertising primarily to those who may actually purchase your product or service. You only reach those that may already be interested in what you have to offer instead of spending your advertising budgets on trying to reach everyone. One way to achieve targeted advertising is to use free reprint articles or custom written articles that will ultimately reach your targeted audience.
A lot of times when a new tv show comes out on tv there is a target market that the tv program is shooting for so they also search for advertisers who would fit with that audience. Also along with the target audience often times the show will be tested with the target audience and other audiences long before its even allowed to be shown on tv to make sure that they know what market to advertise to or that the show would even be successful. Also often times when show has been on for a little while they will do studies to see who watches the show and advertising and then will adjust the show and marketing accordingly.
Why have advertisers been doing this for years? Because it is shown to be effective and cost efficient. Billboards have long shown to be very ineffective and expensive. A billboard advertises to everyone that drives by it instead of focusing on a target audience.
It would be silly to advertise products targeted towards women during cartoons, it would also not make sense to advertise children’s toys during the overnight hours when most of the children are sleeping. Advertisers want to advertise to those who may actually have an interest in their product or service.
How all this can be applied to your online business? You need to start hitting your targeted audience with your advertising. One easy, effective, and inexpensive method of doing this is through free reprint articles. Free reprint articles are articles that you write and then have distributed in ezines and newsletters. You write the article offering information that the reader will find useful or entertaining, and the hope is that the reader will then use the authors resource box at the bottom of the article to visit your website. A distribution service can help you get one of these free reprint articles placed into dozens of ezines and newsletters if the article is well written. You will include a small text box at the bottom that offers information about yourself and a link back to your website.
These free reprint articles will go out to all of these ezines and newsletters and the publisher of each of those will decide whether or not to use your article. This is where the targeted marketing comes into play. A publisher will determine if the article is relevant to his or her subscribers. If the publisher decides that it is relevant, the publisher will include it in their next publication. This is a very easy way to reach your targeted audience. It is also relatively cheap considering that all you have to pay for is the distribution service if you write the article yourself.
Some people do not feel comfortable with their own writing or simply do not have the time or energy to do the writing. If you are one of these people there are always ghostwriters for hire who will do the work for you. You can then publish this work as your own, with your information in the resource box and the link back to your website. Ghostwriters know that you will be placing your name or a pen name in the article as the author, and they agree to surrender to their client’s any and all copyrights to the article.
If you want to reach your targeted audience in an easy, inexpensive, and effective manner then consider the use of the free reprint articles to reach your potential customers. Whether you write the articles yourself or pay a ghostwriter it will be a worthwhile investment. Even paying a ghostwriter and the distribution service, you will still be getting more bang for your buck than if you were to simply place an ad that is targeted to everyone. Remember, these ezines and newsletters that carry your articles will be going to people who are already interested in the topic that you deal with. Get started today and watch the new customers roll in.
James Truman
Find thousands of articles at http://101blog.info for reading and reprint.
Advanced Tips for Advertising OnlineAdvertising online is really important for the online business. It is also very effective. You can use different types of online advertising methods to get the desired result.Place all your online advertisements in a website that has the maximum visitors a day. This is important because more visitors will ensure that you get good numbers […]
God Bless The Refrigerator Magnet!Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations.They dont make the greatest commission for a salesman of advertising specialties, but I cant stop myself from recommending these little beauties […]
Local Classifieds Convert BestWith internet taking over the whole business transactions, the focus of advertising re-shifts to the power of words. Local classifieds used to have a stigma as being read by only people in the lower income strata. The runaway success of real estate classifieds in real estate magazines, auto classifieds in auto classifieds section of newspapers […]
Writing Effective AdvertsAdvertising ?Who Needs It? - Who doesnt!Most people who read information about business or advertising are doing so because they are trying to make some kind of positive change in their life. Perhaps get a job, make money, and increase their customer base ?whatever. Thats the central purpose of a classified ad. […]
Written by info on July 26th, 2007 with comments disabled.
Read more articles on accounting.
Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.
Moms Have The Power!
Moms have the power to start a trend or nip it in the bud? Moms want a reasonably priced, high quality, safe, and reliable product. Do you have such a product?
What Are You Sitting There For?:
Tap into this market! Advertise to moms in your church, at your childs school, little league games, reading groups, moms clubs, or the gym. The possibilities are endless because, in case you havent noticed, Moms are everywhere!
Dont Be A Pusher!
Moms have brains! They can smell a dead rat a mile away? You dont have to push?your product if your product truly is what you claim it to be. Gently offer them the information and let them make an educated decision. Dont over hype or under sell either. Dont use fear tactics or deal of a life time?approaches. Granted these may work on some moms, but most are pretty aware of corporate?brainwashing.
Moms promoting Each Other:
In the Cyber world of today there is an ever-growing community of Moms who are supporting each other by promoting one another. Ever heard of do unto others as you would have them do unto you? This is exactly what thousands of work at home moms are doing each and every day.
By promoting each other they are doing one of several things:
1. Getting free advertising for their site/business/opportunity
2. Building business and personal relationships
3. Branding their business name
4. Supporting work at home families
5. Reaching out to the community
6. Sharing the wahm/wahd Message
7. Offering discounts and freebies to new and returning customers (which by the way saves Moms money)
How Do I Get Involved?:
You can join this growing movement by visiting a number of networking sites. Some I have listed in the resource section. Youll need to print off some business cardsVista Print has an excellent deal–, develop an advertising campaign, track your advertising campaign with a coupon code and then Make Your Packs!
1. Ziplocks/Baggies/Envelopes
2. Cards,coupons,samples,brochures *tip samples and coupons are the best bet
4. Distribute the packets to local merchants, with your orders, at school functions, etc..
5. Exchange with other moms so they can advertise for you..
Resources
Mom Packs ?The original moms promoting moms?group.
http://mompacks.com
Jessies Goodies ?Yahoo Group http://finance.groups.yahoo.com/group/JessiesGoodieBags/
Advertising Moms Perks Packs- http://www.advertisingmoms.com/perkpackflyers.html
Karma Kards ?http://www.allnaturalme.com
Sara Duggan lives with her family in California. She enjoys crocheting and writing in her spare time. For more articles and family activities visit Mommie-Care News or sign up for her newsletter at http://mommie-care.com
Business Ethics: Lesson Plans, Knowledge Management, Ethics and Capitalism CollideRecently I read of a new website where teachers can post and sell their lesson plans to recover the time that they had spent in developing these plans. On the surface, this sounds reasonable and why would anyone object to teachers making a little more money through such a capitalist venture and leveraging their […]
Advanced Tips for Advertising OnlineAdvertising online is really important for the online business. It is also very effective. You can use different types of online advertising methods to get the desired result.Place all your online advertisements in a website that has the maximum visitors a day. This is important because more visitors will ensure that you get good numbers […]
When and How Do I Track My Advertising?Each and every time it runs!That’s the easy answer. After all, it’s your money and your business at stake. You should be learning from every campaign. Here are some basic questions:(1) How many customers did you reach?(2) Why did they pick your business?(3) What was in the ad that made them call or […]
Local Classifieds Convert BestWith internet taking over the whole business transactions, the focus of advertising re-shifts to the power of words. Local classifieds used to have a stigma as being read by only people in the lower income strata. The runaway success of real estate classifieds in real estate magazines, auto classifieds in auto classifieds section of newspapers […]
Written by info on July 26th, 2007 with comments disabled.
Read more articles on accounting.
At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.
1. Print out flyers or business cards and take them to your local stores, banks, beauty shops etc.
2. Word of mouth never fails, so tell your friends to tell their friends.
3. Make a cookie, candy or fruit basket and take it to your local store with your business cards.
4. Exchange links with other sites.
5. Post your brochures business cards at your local bulletin board.
6. At a restaurant when tipping include your card.
7. Send a press release to your local newspaper.
8. Submit your site to search engines and directories.
9. Give out free samples, promotional products, e-books etc.
10. Write articles for others to use on their website and newsletter include your web site URL and a brief description of your services/products.
About The Author
Kenia Morales is the publisher and owner of online magazine ” For Every Aspect Of Today’s Woman”. To find more business related information and resources visit her site at http://www.kpatra.com; info@kpatra.com
Post-Katrina Role Of Property Insurers Threaten Consumers NationwidePrediction is very hard, especially when its about the future. Yogi BerraGiven the focus on the recent one-year anniversary of Hurricane Katrina by the media and government officials and its label as the most costly catastrophic disaster in United States history, there has been little focus on the nationwide impact the property and […]
Business Ethics: Would You Buy From You?You can never find yourself until you face the truth. Pearl BaileyAT the beginning of the twentieth-first century, it seemed that business ethics had become an oxymoron, that integrity was for suckers and that profit was the singular force driving business.Then, as mega-corporations collapsed and scandalized companies fell, we witnessed the fragile framework of […]
The Only Bad Advertising Is No Advertising - Or Is It?Depending on whom you ask, you will get told many truths?about advertising. The question I have for you today is this ?Is the only bad advertising, no advertising??/p>Before we begin, it might help us to agree on what advertising is, so heres one definition:Advertising is the non-personal communication of an individuals paid persuasive information regarding […]
When and How Do I Track My Advertising?Each and every time it runs!That’s the easy answer. After all, it’s your money and your business at stake. You should be learning from every campaign. Here are some basic questions:(1) How many customers did you reach?(2) Why did they pick your business?(3) What was in the ad that made them call or […]
Written by info on July 26th, 2007 with comments disabled.
Read more articles on accounting.
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