God Bless The Refrigerator Magnet!
Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations.
They dont make the greatest commission for a salesman of advertising specialties, but I cant stop myself from recommending these little beauties first and foremost to my new customers and prospects. And the reason is so simple. They WORK! Ive yet to approach anyone in any kind of business where I dont feel that a refrigerator magnet will be effective advertising. Granted, some are more suited than others, but I still maintain that theyd be of use to any business.
Domino’s Pizza is notorious for giving out a magnet with deliveries that includes their logo and the phone number of the local store. I worked for Dominos when I was a young guy, as a delivery driver. Often, whenever sales would dip a little, or the manager was bucking for a prize, we would go door hanging? Boy did these door hangers produce strong results. Inexpensive marketing that had proven itself time and time again. My fellow employees and I would spend time in a slow?neighborhood, hanging these on the door knobs of as many homes and apartments as we could, and the results would be immediate. Sales would shoot through the roof! If a crew went out door hanging?you could count on a lot of calls coming in that evening from the area youd just targeted, for the next 3 days. The problem with these door hangers is, theyre paper, and they wind up in the trash, rather quickly.
A refrigerator magnet, almost always ?always winds up on the refrigerator. And there it stays, for a long, long time. What other conventional advertising stays in a home that long? A commercial, printed advertisement, a radio address, nothing ?stays as long as the magnet. And no matter what is put on the fridge, be it your childs neatest drawing of a hairy fire truck, or their lunch menu at school, whats on the very top? The beautiful, blessed magnet sporting YOUR company logo!
Lets say you own a heating and a/c company. You get a call from a referral, or yellow page ad. You show up, fix the problem the customer is happy with the work youve done, the price you charged, and then you or one of your service technicians leaves. Three, or four years go by, and this same customers a/c breaks down. He says to his wife, honey, what was the name of that company we used last time?? Who can remember that long ago? Had the customer been left with a refrigerator magnet, had the service tech actually physically went and put it on this customers fridge the last time he was over, the number would be right there waiting for him. What if this time, hes going to need his complete a/c unit replaced? Thats one heck of a sale to miss out on.
Now most men will probably gripe at me for this one, but cest la vie. Lets say youre a florist. A young teen boy calls to get a mum for his girlfriend for homecoming or a corsage for prom or roses for Valentines. You deliver the item(s) with a refrigerator magnet. Months roll by, and the teen girls father wakes up and realizes TODAY is his anniversary, and he didnt buy his wife a gift! Trust me; his immediate thought goes to flowers. The old faithful, the default at any time, flowers. Hes going to have them delivered to her work. He remembers the free delivery?comment on the magnet of your shop, and goes right to it. He calls the number and places his order. Without the magnet, he would have called AAAAmandas Flowers in the yellow pages.
Online businesses can benefit too. Now if promoting a web site, one would immediately think to sell a promotional item that would sit by a computer, but I disagree. If you sent a magnet to an existing customer, itd wind up on his or her fridge. A friend, family member, or delivery person could see it, and inquire about the site. In addition, magnets will adhere to most automobiles. You can carry them around with you, and put them on cars, for focused advertising. I have one client that does this, hes in real estate. Often hell stop by a prospects home, and if no one answers the door, yet a car is in the driveway, he puts a magnet on the car as he leaves. Its produced positive results for him, he says. And hes gotten word of mouth advertising from those people as well. Id be willing to bet that it came from friends and family seeing the magnet on the former customers refrigerator, or toolbox, beer keg cooler, etc.
In my opinion, no business is unable to benefit from this item. So if you own a company and youre looking to advertise, consider the refrigerator magnet. Theyre inexpensive, and last a long, long time. Plus the Dominos one on your fridge is lonely, Im sure.
Need content? You may use this article at your website, or in your newsletter. The only requirement is inclusion of the following sentence - Article by Kirk Otto of http://www.MakeYourCompanyVisible.com - a premiere source for promotional advertising products.
Why Radio Advertising Could Be The Best Thing You Ever Did For Your BusinessIn the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who knows WHAT he’ll start talking about.)Much of that reputation comes from radio […]
3 Elements To A Deal-Sealing Classified AdHave you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are […]
Promote yourself on radio for freeUnless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I […]
Low Cost Business Opportunities - You Can Find Them And Become SuccessfulYou may think it impossible to find an entrepreneur business opportunity if you do not have substantial funds to invest. A lot of businesses that are just starting out do require large financial investments, but there are also plenty of low cost business opportunities available with high income potential. How do you go […]
Written by info on July 10th, 2007 with
comments disabled.
Read more articles on accounting.
- [+] Digg: Feature this article
- [+] Del.icio.us: Bookmark this article
- [+] Furl: Bookmark this article