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Squeeze Pages
Usually when potential business associated meet they shake hands, exchange business cards and discuss their businesses. On the internet, however, it is very different. Potential customers can view your website and all your contact information without even meeting you. This is where you may want to use a squeeze page.
When someone views your squeeze page it prompts them to leave their contact information behind. If this is not done you may end up losing a lot of profitable business relationships because you do not know the prospects name or know how to contact them. In order to develop that one on one relationship with a prospect a squeeze page is a great solution.
In order to get people to leave their information, so you can get to know them, you should offer something of interest. A free e-book is a good choice to offer as a gift for leaving their contact details. People want to know that they are getting something in return for leaving their names and email addresses.
There should not be any out going links on your squeeze page. If you do have any, they should be in smaller print at the bottom of the page. Entering contact information should be the only thing a prospect can do on your squeeze page. Putting banners, pay per clicks or pop ups on the page should be avoided. Provide enough information to peek the interest of the prospect and offer a free e-book download.
Auto Responders
Most auto responder services come with an option to design an opt in form so that makes it a lot easier to make one. Make the submit button compelling enough to get the customer to act. You can change it when designing the form.
In order to create your opt in form for your auto responder follow the directions or video tutorials provided by your auto responder service. After you have created the form add it to your website so that you can begin building a list. Some people may prefer to sign up using email. In that case have an option for them to send a blank email to a certain email address. As the saying goes, the power is in the list, so have a couple options available in order to get as many subscribers as possible.
An opt in form is a great addition for any website. You can offer a newsletter or e-course if the prospect provides their information. Set up the auto responder with information, articles and freebies to be sent out at regular intervals. As long as the prospect stays subscribed you can offer them anything you want without being accused of spam, just make sure there is an unsubscribe link at the bottom of each e-mail.
Tara Martindale specializes in helping people find the best work at home business opportunities available. Visit Tara’s Work at Home Business Opportunities site for details.
Where Should you Spend your Advertising Dollars?One of the most common questions people ask me is: Where should I spend my advertising dollars?? Their experience can typically be summed up as follows:I recently opened my business as an interior designer. I was so excited. But now ?two months later ?Im getting frustrated. I believe that my services […]
Generate Millions of Advertising Impressions and Drive Your Business Forward!What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential […]
Banner Stand ExhibitsBanner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores ?just about anywhere the potential customer can be attracted by high wattage graphics.The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds […]
Promote yourself on radio for freeUnless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I […]
50 Surefire Business Card TipsBusiness cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or […]
Written by info on May 9th, 2008 with comments disabled.
Read more articles on Advertise My Business.
No Teletrack Payday Loans
To get your prospects to take action you need to understand a bit about what will motivate them into taking action of any sort.
You have to understand what drives them?
You have to understand basic human nature!
Most people are motivated by the same things, PLEASURE & FEAR. Out of the two most would agree we are more motivated by fear than pleasure.
I’m sure you have plenty of examples in your life to back this up.
In general people are fearful of losing things. We are fearful of losing what we have, fearful of losing our looks, our money, our loved ones and the list goes on.
We don’t like feeling scared or fearful, and will go to great lengths to avoid these ‘feelings? We want it all now. We want things quickly and easily. We don’t like delayed gratification, and we are fast getting used to having it now.
Do you get these feelings?
Do you want things straight away?
Do you see these feelings and emotions in people you know?
You Do.
I know I do!
That’s why any advertising that use the words NOW, EASILY, QUICKLY always get a response. They are key words or POWER words if you like.
Your prospect scan for words and phrases like these below…why because of Human Nature.
We want it all NOW!
Quick easy ways to get love
Quick easy ways to get money
Quick easy ways to get better health
Quick easy ways to look more attractive
Quick easy ways to get rid of pain
Quick easy ways o get more power
Quick easy ways to gain recognition and popularity
Quick easy ways to feel more secure
Quick easy ways to save time
Quick easy ways to gain control
Quick easy ways to keep what you have
Quick easy ways to get more customers
Quick easy ways to sell more products
When you are writing ad copy whether it be a sales letter or a brochure or a business card or an email - keep all of the above in mind.
You may have seen these words in ACTION in the headline at the top directing you into this article.
Powerful stuff…maybe?
Use this information to build your ad copy. You now know a little bit of information what drives us humans. We all want the same things. So when you write copy, Sales/Ad you can imagine yourself in the picture.
Take Action Today and Get Your Prospects to Take ACTION.
Smarter Business Leads specialize in using Low Cost Advertising & Marketing Ideas that will explode your businesses cash register. Check them out at http://www.smarterbusinessleads.com if you hurry they may even send you a free report go to http://www.smarterbusinessleads.com now
Where Should you Spend your Advertising Dollars?One of the most common questions people ask me is: Where should I spend my advertising dollars?? Their experience can typically be summed up as follows:I recently opened my business as an interior designer. I was so excited. But now ?two months later ?Im getting frustrated. I believe that my services […]
Generate Millions of Advertising Impressions and Drive Your Business Forward!What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential […]
Banner Stand ExhibitsBanner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores ?just about anywhere the potential customer can be attracted by high wattage graphics.The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds […]
Promote yourself on radio for freeUnless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I […]
Advertising InsertsOne of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. […]
Written by info on May 9th, 2008 with comments disabled.
Read more articles on Advertise My Business.
No Teletrack Payday Loans
Graphical LED Displays utilize high-resolution graphics and video to transmit the information. You will find them sited in world’s great cosmopolitan cities. These impressive electronic signs towering over the streets displays graphic and video to broadcast important information or to advertise themselves.
There are many companies that use these displays to broadcast their product in the open world and these displays help them a lot to expand their business or industry. In this digital world, the use of Graphical LED Displays gives new sleek to the tradition of marketing department also. Not only in the industrial zone, they are used in many other areas also. Because of the LED technology employed in Graphical LED displays, they are energy efficient, produce clear and bright result and waste no light.
Graphic LED displays are available in variety of options. Jayex Technology offers many choices in Graphic LED Displays. Variations are in size, color and mode of display. Also mounting options are considered for Graphic LED displays. Some of the bigger displays feature characters over six feet tall and whose length measures over 100 feet tall, there are smaller sizes to fit any budget.
Graphic LED displays employ LED technology which stands for light emitting diodes, and is considered most efficient form of lighting today. They don’t get hot when in use and this is the most measured advantage why it is widely used in current trend. It produces all the color including white, although it is most difficult to produce white color under LED technology. Graphic LED displays are available in single color, two color or multi color options today.
These graphic LED displays are one of the world most impressive outdoor signs, which are very famous of outlet displays as they convey all type of information. They are connected to local power supply and can be programmed to automatically switch on and off at pre defined time schedule. More over they are easy to program, and any person can operate it to change the content with least expertise.
About The Author
Paula Jones
Jayex Technology Limited, based in London specialise in advanced information display systems. Established in 1978 we have pioneered the development of the LED display market and now have over 18,000 customers worldwide. We offer, probably the largest range of models from small single line signs to big screen Megavision screens that can display live video and action replay in stadia.
jayex.co.uk
Advertising Made Easy, and Cost EffectiveAdvertising made easy, and your wallet will love it too!In today’s market, anyone in business knows that advertising is the backbone to the success, and without it, you are “dead in the water”. Even with the greatest product on the planet, a product that you know everyone needs and wants. Without advertising, it’s just […]
Advertising-The Best Marketing TipThe best marketing tip you will ever hear is to advertise your product or business. In fact, any marketing tip you hear or see will be related to some form of advertising. In this article, we will go over several marketing tips and the reason you should use them.One great marketing tip is […]
Building Business With Free Online Classified AdsOne time sellers and long term sellers can cash in on the advantages of free online classifieds. Despite the service is given to you free of cost, free online classifieds ad websites offer great service in helping you sell your products.Free online classifieds websites generally are of two kinds ?some have an option for upgrading […]
Banner Stand ExhibitsBanner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores ?just about anywhere the potential customer can be attracted by high wattage graphics.The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds […]
Promote yourself on radio for freeUnless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I […]
Written by info on May 9th, 2008 with comments disabled.
Read more articles on Advertise My Business.
There have been several ads promoting books and reports on this
subject, or included as part of the contents in several mail
order books stating:
“SAVE UP TO 17% ON ALL YOUR ADVERTISING”
It’s legitimate, practical and effective, but like so many other
promises, there are pros and cons involved. The pros are fairly
obvious. By setting up your own advertising agency and placing
your advertising under your agency name, most magazines will
allow you the standard 15% agency commission plus and extra 2%
cash discount. If your annual ad budget is $5,000 this amounts to
a saving of $850 a year, which is a considerable piece of change.
The negative side to this operation involves the initial cost of
establishing your new agency, which isn’t very difficult, but it
might be considered time-consuming. To initiate an agency you
will have to have a name for it other than your regular business
name. Example: If your company name is Nationwide Electronics and
your name is John Smith, you could call your agency John Smith
Advertising or The J.S. Advertising Agency, The agency address
will have to be different than your company’s, but this can be
resolved by renting a post office box for the ad agency and using your
home or office address for the other. Next you will have to open
a separate checking account under the agency name because all
advertising payments will be issued thru your agency, and you
will probably be required to register your agency with your
County Clerk as a new business.
Once these details have been taken care of, you’re ready to begin
placing ads. You’ll have to have insertion order forms printed
with your agency name and address, and a separate form must be
prepared for each ad in each publication. When your advertising
schedule involves only a few publications, this will not be a
problem, but if you expand into 50 to 100 different magazines, it
can really cut into your time. Of course, if business gets large
enough, you can always hire a secretary to take care of that
chore.
Copyright 2004 by DeAnna Spencer
This article may be reproduced freely on the Internet as long as the resource box remains intact.
DeAnna Spencer is a virtual assistant that helps entrepreneurs run a successful business by providing affordable administrative help. She also publishes a blog for small business owners. Visit this small business resource today.
Advertising-The Best Marketing TipThe best marketing tip you will ever hear is to advertise your product or business. In fact, any marketing tip you hear or see will be related to some form of advertising. In this article, we will go over several marketing tips and the reason you should use them.One great marketing tip is […]
Generate Millions of Advertising Impressions and Drive Your Business Forward!What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential […]
Promote yourself on radio for freeUnless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I […]
Advertising InsertsOne of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. […]
50 Surefire Business Card TipsBusiness cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or […]
Written by info on May 9th, 2008 with comments disabled.
Read more articles on Advertise My Business.
1. Plant negative ideas into people’s minds.
The ad headline Don’t waste another dollar plants the idea of wasting money into people’s minds. The call to action Don’t hesitate is about hesitating. To cultivate more supportive thinking, focus on the positive. Try Save money today and Call now.
2. Send a diffuse message to an overly-broad group.
The risk of an ad that addresses everybody: it appeals to nobody. Even if you offer something for everybody, address the audience so that each individual can easily discern whether you’re speaking to them.
3. Publish errors that hurt your credibility.
Inconsistent punctuation, run-on sentences, poor grammar, odd syntax, and spelling errors in the print media get noticed. Make sure that your ads are exempt from their ridicule. Proofing by a sharp-eyed outside party can be invaluable reputation protection.
4. Act like a small-timer.
Many individuals and small organizations invest too little in their ads, run unprofessional ads, or place too little faith in good ads. Some actually pay to damage their reputation through ads that do more to repel business than to attract it. So, project a tested, supportive image consistently.
5. Do it all yourself.
Often, businesspeople get exactly what they want in their ads by doing it themselves or by getting others to do it under their direction. This is the DIY approach. Often the ads fail miserably. Your customer’s perspective and an expert’s perspective can save you from this. Listen to your customers attentively and pay for advertising expertise. Otherwise, the illusion of thrift with the DIY approach might yield to the reality of high cost.
Glenn Harrington is the Principal Cconsultant of Articulate Consultants Inc. Since 1996. He is always looking for a better way to hit the bullseye in targeted marketing communications. http://www.articulate.ca
Where Should you Spend your Advertising Dollars?One of the most common questions people ask me is: Where should I spend my advertising dollars?? Their experience can typically be summed up as follows:I recently opened my business as an interior designer. I was so excited. But now ?two months later ?Im getting frustrated. I believe that my services […]
Advertising-The Best Marketing TipThe best marketing tip you will ever hear is to advertise your product or business. In fact, any marketing tip you hear or see will be related to some form of advertising. In this article, we will go over several marketing tips and the reason you should use them.One great marketing tip is […]
Generate Millions of Advertising Impressions and Drive Your Business Forward!What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential […]
Banner Stand ExhibitsBanner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores ?just about anywhere the potential customer can be attracted by high wattage graphics.The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds […]
50 Surefire Business Card TipsBusiness cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or […]
Written by info on May 9th, 2008 with comments disabled.
Read more articles on Advertise My Business.
Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible.
Advertising online really is unique in the sense that you have the means to advertise anywhere in the world, almost instantly.
I have found through many years of advertising and research that it can get quite expensive and take many hours finding what works and what does not.
However, the most effective methods of advertising I believe, happen to be through search engines. Having them index you, and paying per click seem to be the most effective methods of marketing.
Advertising in ezines are also effective for short term sales but really have nowhere as much traffic as you will find in search engines which account for the majority of website traffic on the internet.
It is better to let a search engine index you rather than submitting to it, this way you will obtain higher rankings.
You must update your site and even trade traffic with other websites if possible if you want to improve your indexing chances and your ranking.
There are also directories you can look into that will possibly charge a fee to get into, but are well worth it.
By: Mark Shay
(C)Mark Shay
Where entrepreneurs earn $2,700 and more daily.
http://www.therealincome.com
(C) Mark Shay
Advertising Made Easy, and Cost EffectiveAdvertising made easy, and your wallet will love it too!In today’s market, anyone in business knows that advertising is the backbone to the success, and without it, you are “dead in the water”. Even with the greatest product on the planet, a product that you know everyone needs and wants. Without advertising, it’s just […]
Generate Millions of Advertising Impressions and Drive Your Business Forward!What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential […]
Building Business With Free Online Classified AdsOne time sellers and long term sellers can cash in on the advantages of free online classifieds. Despite the service is given to you free of cost, free online classifieds ad websites offer great service in helping you sell your products.Free online classifieds websites generally are of two kinds ?some have an option for upgrading […]
Banner Stand ExhibitsBanner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores ?just about anywhere the potential customer can be attracted by high wattage graphics.The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds […]
Promote yourself on radio for freeUnless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I […]
Written by info on May 9th, 2008 with comments disabled.
Read more articles on Advertise My Business.
Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let’s take a look at the breakdown of an ad campaign, and how to determine what went wrong.
Response vs. Results
It’s important to understand the difference between response rate and results. When a customer takes the action you want him/her to take (i.e., clicking to your site, calling your 800 number, etc.), then you’ve achieved “response.” This does NOT mean you’ve made a sale. The response rate of your ad campaign can be high without ever selling one product or service.
“Results,” on the other hand, are the sales you make in conjunction with the response rate. When a customer takes the action you want him/her to take AND buys your product/service, then you’ve achieved results.
No Response
When you get little to no response, chances are that one of two things happened. One - your ad was poorly written and didn’t generate enough interest to excite the customer to take action; or two - the ad didn’t reach your preferred target customer.
How do you determine which one is the culprit? Test! Use the same ad, but place it in a different ezine or on a different Web site. If response rate improves, you know the ad is most likely fine, but the audience exposure was off. If the response rate does not improve, it’s probably best to rewrite the headline, the ad, or both.
Response But No Results
If you run an ezine ad, banner ad, etc., and get responses without making any sales, the most probable theory is that your supporting ad copy or offer is not doing its job. Ezine ads, banner ads, and the like will never make a sale on their own. The customer is almost always going to be directed to click back to your Web site. If the copy/design of your ad is working, but no sales are being made, take a good look at the copy or design of your site. Chances are that *it* could be costing you sales.
Again, testing is the key. Change a headline, add links that direct to “more information” pages, and so on. Run the ad again, and see if your results improve.
You’ll notice that in either case, testing is the recommended course of action. So many small business owners get in a hurry and neglect to test their ads. While it may seem costly to run an ad, change an ad, and run it again - the truth is that running unproven ads all across the ‘Net without gaining any return on investment (ROI) is a huge waste of money.
Yes, it does take a good deal of time. Yes, it can cost additional money. However, once you’ve taken the time to test an ad, and the copy on the supporting Web site that customers will be directed to, you’ll be in a much better position to ensure consistent sales from your campaigns.
Copyright 2004 Diane Hughes
About The Author
Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane
Advertising Made Easy, and Cost EffectiveAdvertising made easy, and your wallet will love it too!In today’s market, anyone in business knows that advertising is the backbone to the success, and without it, you are “dead in the water”. Even with the greatest product on the planet, a product that you know everyone needs and wants. Without advertising, it’s just […]
Generate Millions of Advertising Impressions and Drive Your Business Forward!What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential […]
Building Business With Free Online Classified AdsOne time sellers and long term sellers can cash in on the advantages of free online classifieds. Despite the service is given to you free of cost, free online classifieds ad websites offer great service in helping you sell your products.Free online classifieds websites generally are of two kinds ?some have an option for upgrading […]
Banner Stand ExhibitsBanner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores ?just about anywhere the potential customer can be attracted by high wattage graphics.The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds […]
Promote yourself on radio for freeUnless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I […]
Written by info on May 9th, 2008 with comments disabled.
Read more articles on Advertise My Business.
Have you ever spent a small fortune on advertising that
generated disappointment rather than sales?
Many small business owners have been down the road of flat
advertising results and are at a loss when it comes to
developing new ideas to improve the response to their ads.
Whether you run ads in your local newspaper, your industry’s
top periodical or on-line, you need your investment in
advertising to pay for itself, and then some, in order to
justify its cost.
If your ads aren’t generating the interest you want in your
products and services they may be suffering from one of the
five common mistakes small business owners and professional
service providers make when developing and delivering their
advertising.
Here is a list of five qualities common to successful small
business advertising campaigns.
Zero in on Your Best Prospects
Many small business owners make the mistake of thinking
bigger is better when they choose a medium in which to run
their ads and opt to spend their advertising dollars to
reach a larger but less focused market.
For example, if your company specializes in helping law
firms reduce the cost of long, ongoing cases and you choose
to run a series of full page ads in the New York Times
instead of the New York Law Journal you will likely be
disappointed by the response to your campaign. Despite
reaching the considerably larger audience of the New York
Times your would be missing the focused attention of the
legal minded readership of the New York Law Journal.
Be sure to zero in on your market. You will increase the
likelihood that the readers who see your ad will actually
have a need for your service.
Set Yourself Apart from the Crowd
Unless your business sells a product or service that is
completely unique and faces no competition your ads need to
set your products or services apart from the crowd of your
competitors.
If you are the owner of a pet supply company and your ads
simply say, “We Sell Pet Supplies?they will be passed over
along with every other bland advertisement for Fido’s food.
On the other hand, your ads will stand out and attract much
more attention to your shop if you state that you sell,
“King Sized Bones and Bowls for the Royalty in Your Family.?/p>
By focusing your ads on the owners of large breed dogs you
distinguish yourself from the crowd of pet shops that simply
sell pet supplies and make it clear to the owners of large
dogs that you sell what they need.
Be sure the copy of your ads has the effect of making what
you offer unique. Your highly targeted prospects will reward
you by noticing the difference in your ads and buying from
you.
Demonstrate Value
Another property of a highly effective advertisement is that
it demonstrates the value your products and services
provide. By demonstrating value in your advertisements you
give your prospects a clear idea of the benefits you provide
and a clear reason to buy from you. Demonstrating value can
also help you set yourself apart from you competitors.
How can you change your ads to demonstrate the value you
provide? What special offers can you make to set yourself
apart from the pack?
Focus on client problems
Consumers buy products and services because they fill a need
or solve a problem. If your ad copy does not address your
prospects?problems they will never know that you provide
the solution they need.
If you are recovering from knee surgery and need to work
with a physical therapist to regain your full range of
motion, would you be more likely to choose a therapist who
advertises his new and modern equipment or the one who
advertises that she will have your knee working and feeling
like new again in just three weeks?
Be sure to focus your ads on your clients?problems. You
will win more business as more and more prospects come to
see you as the solution to their problem.
Require Action
The final aspect of a highly effective ad is a call to
action. If you’ve done your job up until this point, your
prospect has read your ad. If your ad does not finish the
job and inspire your prospect to contact you for more
information or visit your store or your web site, it is not
worth the money you spent to have it published.
Don’t assume that your prospects know what they should do
next. You need to tell them to be sure they know.
If you’ve gotten their attention, demonstrated your value
and shown them that you are the solution to their problem,
don’t waste your good work by neglecting to instruct them to
take the next step and contact you.
If all this seems like a lot to accomplish in one
advertisement, you need not worry. A well-written marketing
message will take care of most of the details of writing a
highly effective ad.
Do you have a marketing message you can use to consistently
deliver effective ads and position your business as the
solution to your client’s problems? You should.
The author, Jeremy Cohen, helps small business owners and
professional service providers attract more clients, grow
their business and be more successful with his marketing
and web site enhancement coaching service and his
marketing guides. Get his free guide: Jumpstart Marketing: More
Profits, Clients and Success at:
http://www.bettermarketingresults.com/marketing-services/asp
Where Should you Spend your Advertising Dollars?One of the most common questions people ask me is: Where should I spend my advertising dollars?? Their experience can typically be summed up as follows:I recently opened my business as an interior designer. I was so excited. But now ?two months later ?Im getting frustrated. I believe that my services […]
Generate Millions of Advertising Impressions and Drive Your Business Forward!What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential […]
Building Business With Free Online Classified AdsOne time sellers and long term sellers can cash in on the advantages of free online classifieds. Despite the service is given to you free of cost, free online classifieds ad websites offer great service in helping you sell your products.Free online classifieds websites generally are of two kinds ?some have an option for upgrading […]
Banner Stand ExhibitsBanner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores ?just about anywhere the potential customer can be attracted by high wattage graphics.The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds […]
Advertising InsertsOne of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. […]
Written by info on May 9th, 2008 with comments disabled.
Read more articles on Advertise My Business.
I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. This time, however, the ad was soliciting a service which, I feel, requires a personal connection. The ad simply stated: “Affordable, Quality, Licensed, Day Care. Call XXX-XXXX?/p>
While I do not have children yet, I can only assume a responsible parent would look at this impersonal solicitation for their young children and laugh. Would you consider trusting this nameless, faceless, credit-less, organization with your children? Maybe some days this would be appealing, but realistically?
I started thinking about credibility and what an important role it plays in today’s business economy. I looked in the yellow pages for a landscaping company ?six pages vying for my dollar, yet all of them lacked personality. Not one said, “We are a credible company you have heard of.?/p>
Granted, building a brand name takes longer than a day or a dollar. Not one person on my mailing list has the Microsoft arsenal of marketers, nor do they have the brand recognition worldwide. But thousands of “small businesses?(a term I hate) have incredible local recognition. Think Blue Sky Landscaping (for you Western Washington folks), what about Dillanos Coffee? They are based right here in Sumner. Ever heard of Pink Coconut? Headquartered in Puyallup.
What do you do to make your company say, “I am someone you can trust.? How do your customers get to be your customers? Obviously word of mouth is a powerful marketing tool ?but you can’t buy that. If you could, we would all be millionaires and word of mouth would not have the same credibility. What about new customers?
For some, leaving an anonymous flyer on a mailbox will work. For daycare? For in-home services? No.
Write back and let me know what you do to bring creditability to your company. In my next article, I will share some of your thoughts ?think about it, instant (creditable, free) publicity.
Jacob Madison is an internet marketing professional specializing in high-return growth and advanced marketing tactics. Find out more about him at http://www.jacobmadison.com
Where Should you Spend your Advertising Dollars?One of the most common questions people ask me is: Where should I spend my advertising dollars?? Their experience can typically be summed up as follows:I recently opened my business as an interior designer. I was so excited. But now ?two months later ?Im getting frustrated. I believe that my services […]
Advertising-The Best Marketing TipThe best marketing tip you will ever hear is to advertise your product or business. In fact, any marketing tip you hear or see will be related to some form of advertising. In this article, we will go over several marketing tips and the reason you should use them.One great marketing tip is […]
Building Business With Free Online Classified AdsOne time sellers and long term sellers can cash in on the advantages of free online classifieds. Despite the service is given to you free of cost, free online classifieds ad websites offer great service in helping you sell your products.Free online classifieds websites generally are of two kinds ?some have an option for upgrading […]
Promote yourself on radio for freeUnless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I […]
Advertising InsertsOne of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. […]
Written by info on May 8th, 2008 with comments disabled.
Read more articles on Advertise My Business.
Mobile detailers have all types of customers, many of whom are self-employed. We know that these customers love their automobiles as most Americans and therefore love the services we provide. So much so that they will refer us new customers and tout our services. But they are willing to do much more if you ask them. Like referrals you get more when you simply ask. Let me give you another couple of ideas.
Have you ever seen a sign in the window of a business that says UPS YES/NO. Well, how about “Reflections Auto Detailing?(A Logo) with a slider for YES or NO. And on the other side a matchbox car glued to the slider handle. How about a sign that says; “No Soliciting Except For Reflections Auto Detailing?or a half sheet of paper that says; “Reflections Auto Detail Country? Your very best customers will let you put them up and it’s great advertising.
Counter Displays
Little brochure packs on counters work great especially in:
Travel Agencies
Fishing Stores
Tire Shops
Equestrian Accessory Stores
Jenny Craig
Weight Watchers
Hair Salons
Dry Cleaners
Sandwich Shops
Golf Course Prop Shops
If the owner is over fifty and also a small businessperson who enjoys your energy and drive, they will usually be receptive to this idea. If they are a young hussler, they’ll probably want you to pay to put a brochure pack on their counter top. If that is the case, then you should joke about doubling the price of their car wash or detail job, they’ll then laugh and let you put one up. Fair is fair. If they help you, you help them. Think about some other grass roots marketing techniques for you auto detailing business.
“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance in the Online Think Tank and solve the problems of the World; www.WorldThinkTank.net/
Where Should you Spend your Advertising Dollars?One of the most common questions people ask me is: Where should I spend my advertising dollars?? Their experience can typically be summed up as follows:I recently opened my business as an interior designer. I was so excited. But now ?two months later ?Im getting frustrated. I believe that my services […]
Building Business With Free Online Classified AdsOne time sellers and long term sellers can cash in on the advantages of free online classifieds. Despite the service is given to you free of cost, free online classifieds ad websites offer great service in helping you sell your products.Free online classifieds websites generally are of two kinds ?some have an option for upgrading […]
Banner Stand ExhibitsBanner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores ?just about anywhere the potential customer can be attracted by high wattage graphics.The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds […]
Promote yourself on radio for freeUnless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I […]
Advertising InsertsOne of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. […]
Written by info on May 8th, 2008 with comments disabled.
Read more articles on Advertise My Business.
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